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BRS Media's dotFM announces the newest .FM station on the Planet is Power923.FM.


Business/Entertainment Editors

SAN FRANCISCO--(BUSINESS WIRE)--March 26, 2002

BRS BRS - Big Red Switch. This abbreviation is fairly common on-line.  Media, an e-commerce firm that specializes in assisting radio station and multimedia websites build and brand on the power of the Web, announced today that a growing number of world class radio stations are realizing a Great Sounding Web Address ends in .FM!

Emmis Communication's KKFR.FM, Power 92.3 (www.power923.fm) is Phoenix's Hip Hop hip-hop   or hip hop
n.
1. A popular urban youth culture, closely associated with rap music and with the style and fashions of African-American inner-city residents.

2. Rap music.

adj.
 station, and the newest dotFM station on the planet to "Sign On" under .FM! By extending their brand online Power 92.3 will ensure top of mind awareness Top Of Mind Awareness (TOMA) is a way to measure how well brands rank in the minds of consumers.

Top of Mind Awareness has a big correlation with the market share of a product.
 and also make it easier for their listeners to locate them on the Web at www.power923.fm!

"Broadcasters go to great lengths to ensure that they have a simple, easy to remember, set of call letters call letters
pl.n.
The identifying code letters or numbers of a radio or television transmitting station, assigned by a regulatory body. Also called call sign.
, slogan, and/or toll-free number," remarked George T. Bundy, Chairman & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of BRS Media Inc. "A station's Web Address should be just as important. And, what's easier to remember than a catchy, great sounding web address? Like 96X.FM (www.96x.fm) or KBOO.FM (www.kboo.fm)." Adding, "We're thrilled to see Emmis's Power 92.3 utilizing the extraordinary branding power of the .FM domain!"

BRS Media's dotFM was the first domain registry in the world to offer premium multimedia domains like .FM. Since 1998, dotFM has enlisted thousands of web sites and radio stations to move up to an .FM web address including: Baltimore's MIX 106.5 (www.mix1065.fm), Santa Rosa's HOT 98.7 (www.hot987.fm), and Hamilton Ontario's WAVE 94.7 (www.wave947.fm). As well as International stations like: Athens Greece's BEST 92.7 (www.best927.fm), Kuala Lumpur Kuala Lumpur (kwä`lə lm`pr), city (1990 est. pop.  Malaysia's HITZ.FM (www.hitz.fm) Queretaro Mexico's EXA 94.7 FM (www.exa947.fm), and Ayia Napa Ayia Napa (Greek: Αγία Νάπα; Turkish: Aya Napa; today officially transliterated into English as Agia Napa  Cyprus's Radio Napa (www.napa.fm).

dotFM, the Net's first step toward building and branding on the multimedia power of the Web, currently offers premium .FM domain names to the broadcasting industry, and anyone else interested in obtaining their own "Great Sounding Web Address!", online at: (www.dot.fm).

Last year BRS Media launched their newest Multimedia Domain Name service under dotzCD. dotzCD (www.dotz.cd) offers .CD domain names to multimedia and music web sites, as well as the Internet community at large. Providing yet another compelling alternative to a .COMmon web address! Web sites under .CD include: Card Digital (www.carddigital.cd), Funk Group, Cameo (www.cameo.cd), and R&B Artist, Stacye Branche (www.stacyebranche.cd). Premium .CD domain names are available online at: (www.dotz.cd).

BRS Media, a member of the International Webcasting Association (www.iwa.fm), is a full service Internet e-commerce firm that helps radio and multimedia web sites build and brand on the power of the Web. The Company's online divisions include dotFM, dotAM & dotzCD (www.dot.fm) (www.dot.am) (www.dotz.cd), domain registrar See domain name registrar.  of premium .FM, .AM, & .CD (TLD (Top Level Domain) The highest level domain category in the Internet domain naming system. There are two types: the generic top level domains (gTLDs) such as .com, .org, and .net, and the country codes, such as .ca, .uk and .jp. See gTLD and Internet domain name. ) domains. BRS Media Inc. can be found on the World Wide Web at www.brsmedia.fm.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Mar 26, 2002
Words:502
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