BRS Media's dotFM Announces Stations Worldwide are MIXing Up a Great Sounding Web Address!Business Editors NAB 2002 LAS VEGAS--(BUSINESS WIRE)--April 10, 2002 BRS BRS - Big Red Switch. This abbreviation is fairly common on-line. Media, an e-commerce firm that specializes in assisting radio station and multimedia websites build and brand on the power of the Web, announced today at NAB 2002 that a growing number of world class radio stations are realizing a Great Sounding Web Address ends in .FM! Infinity infinity, in mathematics, that which is not finite. A sequence of numbers, a1, a2, a3, … , is said to "approach infinity" if the numbers eventually become arbitrarily large, i.e. Broadcasting's MIX 106.5 Baltimore (www.mix1065.fm), MIX 94.1 Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. (www.mix941.fm), MIX 104 Minneapolis (www.mix104.fm), and MIX 100 Denver (www.mix100.fm) are just a few of the MIX stations extending their brand online under .FM! And in doing so, they not only ensure top of mind awareness Top Of Mind Awareness (TOMA) is a way to measure how well brands rank in the minds of consumers. Top of Mind Awareness has a big correlation with the market share of a product. , but also make it easier for their listeners to locate them on the World Wide Web! "Broadcasters go to great lengths to ensure that they have a simple, easy to remember, set of call letters call letters pl.n. The identifying code letters or numbers of a radio or television transmitting station, assigned by a regulatory body. Also called call sign. , slogan, and/or toll-free number," remarked George T. Bundy, Chairman & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of BRS Media Inc. "A station's Web Address should be just as important. And, what's easier to remember than a catchy, great sounding web address?" adding, "We're thrilled to see MIX stations worldwide utilizing the extraordinary branding power of the .FM domain!" BRS Media's dotFM was the first domain registry in the world to offer premium multimedia domains like .FM. Since 1998, dotFM has enlisted thousands of web sites and radio stations to move up to an .FM web address including: Springfield, MO.'s MIX 92.9 (www.mix929.fm), Toronto's MIX 99.9 (www.mix999.fm), South Carolina's MIX 94.7 (www.mix947.fm), Atlantic City's MIX 97.3. (www.mix973.fm) and Switzerland's MIX 24 (www.mix24.fm). dotFM, the Net's first step toward building and branding on the multimedia power of the Web, currently offers premium .FM domain names to the broadcasting industry, and anyone else interested in obtaining their own "Great Sounding Web Address!", online at: (www.dot.fm). Last year BRS Media launched their newest Multimedia Domain Name service under dotzCD. dotzCD (www.dotz.cd) offers .CD domain names to multimedia and music web sites, as well as the Internet community at large. Providing yet another compelling alternative to a .COMmon web address! Web sites under .CD include: Card Digital (www.carddigital.cd), Funk Group, Cameo (www.cameo.cd), and R&B Artist, Stacye Branche (www.stacyebranche.cd). Premium .CD domain names are available online at: (www.dotz.cd). BRS Media, a member of the International Webcasting Association (www.iwa.fm), is a full service Internet e-commerce firm that helps radio and multimedia web sites build and brand on the power of the Web. The Company's online divisions include dotFM, dotAM & dotzCD (www.dot.fm; www.dot.am; www.dotz.cd), domain registrar See domain name registrar. of premium .FM, .AM, & .CD (TLD (Top Level Domain) The highest level domain category in the Internet domain naming system. There are two types: the generic top level domains (gTLDs) such as .com, .org, and .net, and the country codes, such as .ca, .uk and .jp. See gTLD and Internet domain name. ) domains. BRS Media Inc. can be found on the World Wide Web at www.brsmedia.fm. |
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