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BRS Media's dotFM Announces Germany's JOY.FM is the Newest Station to Discover the Power of a Web Address ending in .FM!


Entertainment Editors/Business Editors/High-Tech Writers

SAN FRANCISCO--(BUSINESS WIRE)--Oct. 1, 2003

BRS BRS - Big Red Switch. This abbreviation is fairly common on-line.  Media's dotFM(R), the exclusive worldwide registry for Web addresses ending in .FM, announced today that an increasing number of world class radio stations are realizing a Great Sounding Web Address ends in .FM!

Berlin's JoyFM broadcasts at 104.1 in DAB (Digital Audio Broadcast) and on the Internet at www.joy.fm. JoyFM plays the best from Pop, Dance and R&B both On the Air and Online 24/7. By extending their brand online, JoyFM ensures top of mind awareness Top Of Mind Awareness (TOMA) is a way to measure how well brands rank in the minds of consumers.

Top of Mind Awareness has a big correlation with the market share of a product.
 and also makes it easier for their listeners to locate them on the Web. Now it's as easy as www.joy.fm!

"Broadcasters go to great lengths to ensure that they have a simple, easy to remember, set of call letters call letters
pl.n.
The identifying code letters or numbers of a radio or television transmitting station, assigned by a regulatory body. Also called call sign.
, slogan, and toll-free phone number," remarked George T. Bundy, Chairman & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of BRS Media Inc. "A station's Web Address should be just as important. And, what's easier to remember than a catchy, great sounding web address? Like The Breeze FM (www.thebreeze.fm) or 101.5 FM (www.1015.fm)," adding, "We're thrilled to see JoyFM utilizing the exceptional branding power of a .FM domain!"

dotFM was the first domain registry in the world to offer premium multimedia domains like .FM. Since 1998, dotFM has enlisted thousands of web sites and radio stations to move up to an .FM web address including: Denver's MIX 100 (www.mix100.fm), Lubbock Texas' KONE KONE Kites Over New England  Rock 101 (www.rock101.fm), West Chester University's WCUR WCUR West Chester University Radio (Philadelphia) .FM (www.wcur.fm) and Santa Rosa's HOT 98.7 (www.hot987.fm). As well as, International stations like: Queretaro Mexico's Exa 94.7 FM (www.exa947.fm), Manila's DWJM Jam 88.3 (www.jam883.fm), Lisbon Portugal's 92.4 Mega FM (www.mega.fm). And also Internet-Only stations like: London's Ejazz.fm (www.ejazz.fm) and SHOUTcast's #1 station, Digitally Imported Radio (www.di.fm).

BRS Media currently offers .FM domain names to anyone interested in obtaining their own "Great Sounding Web Address!" at dotFM (www.dot.fm) or through any of our affiliates, .FM registrars, and marketing partners worldwide.

BRS Media, a member of the National Association of Broadcasters, the International Webcasting Association and the Webcaster Alliance, is a full service Internet e-commerce firm that helps radio and multimedia web sites build and brand on the power of the Web. The Company's online divisions include: dotFM(R), dotAM(R), dotzTV, & dotzCD, domain registrar of premium multimedia domains (.FM, .AM, .TV, & .CD); iDotz.Net (www.idotz.net) domain registrar of all gTLD domains (.com, .net, .org, .biz, & .info), as well as, boutique domains (.bz, .us, .cc, .nu, & .ws); eDotz.Net (www.edotz.net) provider of Free and Low-Cost Dial-Up and DSL DSL
 in full Digital Subscriber Line

Broadband digital communications connection that operates over standard copper telephone wires. It requires a DSL modem, which splits transmissions into two frequency bands: the lower frequencies for voice (ordinary
 Broadband Internet Access Broadband Internet access, often shortened to just "broadband", is high speed Internet access—typically contrasted with dial-up access over modem.

Dial-up modems are generally only capable of a maximum bitrate of 56 kbit/s (kilobits per second) and require the full use of a
; HostRock.Net, a full-featured discount web-site hosting service; @Radio.FM, a free Web based email service; and the ever-popular Web-Radio, the leading portal for "tuning in tuning in,
v process in which a therapeutic touch practitioner centers himself or herself so as to be aligned with or “in tune” with a healing energy “frequency,” so that the patient may choose to join the practitioner (tune
" radio on the Internet. BRS Media Inc. can be found on the World Wide Web at www.brsmedia.fm.

dotFM and dotAM are registered trademarks of BRS Media, Inc.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Oct 1, 2003
Words:517
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