BRP - The New Name to Reckon with in the Global Recreational Products Market.Business Editors ST-BRUNO, Quebec--(BUSINESS WIRE)--June 15, 2004 "Providing Customers With the Most Innovative, Exciting, and Responsible Recreational Experience." Bombardier Recreational Products Inc. launched its new brand and signature today. From now on, it will be known as BRP BRP Bombardier Recreational Products, Inc. BRP Blue Ribbon Panel BRP Bioengineering Research Partnership BRP Business Resumption Plan BRP Business Recovery Plan BRP Bathroom Privileges BRP Bronx River Parkway (New York) . The new BRP brand is based on a combination of astute leveraging of its rich heritage of entrepreneurial spirit and innovation, and a renewed focus on the BRP experience, providing consumers worldwide with uniquely crafted products that anticipate their needs and generate their passion and enthusiasm. "We have a unique opportunity to start anew without having to start over, and we are determined to use it to lay claim to every playing field - snow, water, off-road, on-road, or in the air," said Jose Boisjoli, President and Chief Executive Officer. An industry leader with $2.5 billion in sales worldwide, with over 7,000 employees and manufacturing facilities on four continents, BRP aims to be recognised as the global leader in providing the most innovative, exciting and responsible recreational experience. BRP is renowned for its capacity to innovate and bring to market exciting products, such as the REV(TM) platform for Ski-Doo(R) and Lynx lynx, name given to several related small, ferocious members of the cat family. All have small heads, tufted ears, and heavy bodies with long legs and short tails. All are primarily terrestrial, although they are able to climb trees. (TM), which made BRP the Number 1 snowmobile snowmobile, vehicle designed to travel over snow, ice, and similar surfaces that offer limited traction and weight-supporting capability. As the performance of the vehicle depends to a large extent on keeping its weight as low as possible, there is no enclosure for manufacturer in the world; the GTX GTX Gore-Tex GTX Global TeleExchange GTX Grand Tourisme Extra (+) and RXP RXP Resonate Exchange Protocol RXP Receive Positive (TM) Sea-Doo(R) with a cleaner 4-TEC(TM) engine, which consolidated BRP's leadership position in the personal watercraft personal watercraft n. 1. A motorized recreational water vehicle normally ridden by straddling a seat. 2. (used with a pl. verb) Such water vehicles considered as a group. market; the E-TEC(TM) technology for Evinrude(R) outboard Not built in. Outboard devices are external to the main unit. Contrast with inboard. See offboard. engines, which revolutionised the boating industry; and the Bombardier(i) MAX series of ATVs, the first ATV (1) (Advanced TV) An early name for the digital TV standard proposed by the Advisory Committee on Advanced Television Service (ACATS). See ACATS. See also ATV Forum. (2) (Analog TV) Refers to the NTSC, PAL and SECAM analog TV standads. on the market specifically designed for two riders. BRP is now poised to go further, providing new waves of consumers with innovations that deliver a new and superior promise - the BRP "ultimate fun" experience. "We are seizing the exceptional opportunity of our new company to create a distinct brand personality that reflects our vision and our ambition to be more accessible, customer-oriented, youthful and global. This is a key formula to ensure that our company is very successful in the competitive recreational products global markets," added Boisjoli. BRP is a world leader in the design, development, manufacturing, distribution and marketing of Sea-Doo(R) watercraft and sport boats, Ski-Doo(R) and Lynx(TM) snowmobiles, Johnson(R) and Evinrude(R) outboard engines, direct injection technologies such as Evinrude E-TEC(TM), Bombardier(i) all-terrain vehicles (ATV), Rotax(TM) engines and karts, as well as BRP industrial vehicles. (R), (TM) Trademark of Bombardier Recreational Products Inc. or its subsidiaries. (i) Trademark of Bombardier Inc. used under license. (+) GTX is a registered trademark of Castrol Limited, used under license. |
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