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BROADMOOR Names New Vice President, Sales & Marketing.


COLORADO SPRINGS, Colo. -- Mr. John Washko, a career veteran of the hotel sales industry, has been promoted to the position of Vice President, Sales & Marketing for The BROADMOOR.

Involved in many aspects of the hospitality industry on both a local and national level, Mr. Washko serves as chairman of the HSMAI HSMAI Hospitality Sales & Marketing Association International  Resort Marketing Special Interest Group; he sits on the board of Experience Colorado Springs (the convention and visitors bureau) and is chairman of their marketing committee.

With 26 years of hospitality experience, Mr. Washko began his career in hotel sales in Washington, D.C., where the highlight was his tenure at the Sheraton Carlton, now a St. Regis property. In 1993, his career direction shifted to the resort segment when he became National Sales Manager at the PGA (1) (Professional Graphics Adapter) An early IBM PC display standard for 3D processing with 640x480x256 resolution. It was not widely used.

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 National Resort & Spa in Palm Beach Gardens, Florida Palm Beach Gardens is a city in Palm Beach County in the U.S. state of Florida. The city is in the center of a rapidly-developing area north of West Palm Beach in the northern part of the county and the South Florida metropolitan area. . From that position, Mr. Washko advanced to Kerzner International Resorts, Inc., selling both the 2,300 room Atlantis, Paradise Island and the exclusive 102 room Ocean Club Resort. In his seven years with Kerzner, he rose from National Sales Manager to Executive Director of Group Sales Group sales

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Mr. Washko joined The BROADMOOR in 2003 as Director of Sales. In his new position, he will oversee all sales, advertising, marketing and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  efforts.

Stephen Bartolin Jr., President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of The BROADMOOR, said, "It's rare when you can fill a senior executive position by way of planned transition. When Mike Dimond rejoined The BROADMOOR four and a half years ago, he promised me he would get us where we need to be, but also hire a person who would be hand picked as his successor. We can do so many things right in any business. Unless you can market and sell your products and services effectively, it's all for naught. I can't imagine any position that has more importance to it. Therefore, it gives me great pleasure to promote John into this position. I can't think of anyone in the entire industry more capable for these duties and responsibilities."

Mr. Washko and wife, Kim, enjoy the Colorado outdoors with their eight- and four-year-old sons.

The BROADMOOR is the longest-running consecutive winner of both the AAA AAA: see American Automobile Association.


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 Five-Diamond and the Mobil Travel Guide Five-Star awards. For more information on The BROADMOOR, please call 800-634-7711 or visit www.broadmoor.com.
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Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 19, 2007
Words:383
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