BRIO Names K'NEX Exclusive Distributor for North America.OSBY, Sweden -- Leading toy manufacturers BRIO and K'NEX have signed an agreement making K'NEX the exclusive distributor of all BRIO toys in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . The long-term Long-term Three or more years. In the context of accounting, more than 1 year. long-term 1. Of or relating to a gain or loss in the value of a security that has been held over a specific length of time. Compare short-term. contract will go into effect June 1, 2006. "The U.S. is a very important market for us," said Thomas Brautigam, BRIO's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Through K'NEX's already established channels with American retailers, we will gain access to more stores than previously. The agreement is in line with our aim of strengthening BRIO's position in the American market." K'NEX, based in Hatfield, PA, in the U.S., manufactures the world's top-selling non-brick building toys. Winner of more than 150 awards for its innovative and educational toys What is an educational toy? ''' Toys, and educational toys, are typically built for and used by children. One could make the argument that an educational toy is actually any toy. Most children are constantly interacting with and learning about the world. , K'NEX was founded in 1992 by Joel Glickman, inventor INVENTOR. One who invents or finds out something. 2. The patent laws of the United States authorize a patent to be issued to the original inventor; if the invention is suggested by another, he is not the inventor within the meaning of those laws; but in that of K'NEX, who is the company's owner and CEO. "We feel very positive about this opportunity to strengthen both BRIO and K'NEX," said Michael Araten, K'NEX president and COO (Cell Of Origin) See mobile positioning. . "There are many synergies between our two companies; both are dedicated to creating quality toys that inspire children's imagination and provide high play value. Both are leaders in their fields. This agreement represents the perfect partnership of two strong global brands." For more information, please contact: Thomas Brautigam, BRIO, phone +46 479 19 407 Michael Araten, K'NEX, phone 215-996-4208 About BRIO BRIO is a Swedish company that designs and sells toys, prams and children's furniture. The company was founded in 1884 and is today an international group linked with the BRIO, ALGA, SIMO and Carena brands. The BRIO Group also includes Scanditoy, an extensive wholesaler of toys in the Nordic countries. BRIO has over 600 employees, is represented in some 50 countries and its shares have been quoted on the Stockholm Stock Exchange's O List since 1985. www.brio.net About K'NEX Founded in 1992, K'NEX Industries was established to make and sell what has become one of the world's leading integrated construction systems for children. Winner of over 150 international awards and recognitions, K'NEX seeks to build young minds with its exciting product line and critically acclaimed ac·claim v. ac·claimed, ac·claim·ing, ac·claims v.tr. 1. To praise enthusiastically and often publicly; applaud. See Synonyms at praise. 2. K'NEX Education program. For more information, please visit www.knex.com. |
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