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BRINGING GOLF TO THE FORE; PRODUCT VENDORS SEEKING GREEN AT LONG BEACH SHOW.


Byline: Gregory J. Wilcox Daily News Staff Writer

Psssst, here's a secret.

Calabasas resident Peter Albertsson's has the key to Greg Norman's golf swing and he'll sell it to you this weekend for $29.95.

Albertsson's company is one of 170 displaying their products this weekend at the ninth annual Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region,  PGA (1) (Professional Graphics Adapter) An early IBM PC display standard for 3D processing with 640x480x256 resolution. It was not widely used.

(2) (Programmable Gate Array) See gate array and FPGA.
 Golf Expo at the Long Beach Convention Center.

The small Tarzana-based company, called The Secret, is selling an aid that fits over a golfer's wrist golfer's wrist Sports medicine Pain and tenderness of the wrist or palm on the side of the hand opposite the thumb caused by small stress fracture(s) of hook of hamate Pathogenesis Repeated swinging in golf, tennis or baseball Diagnosis MRI, x-rays be negative  and keeps the club in the proper position during the swing.

And here's another secret. It's not really Norman's secret at all. Albertsson, a former golf pro, invented the device in 1995 and called it the ``secret.'' Then he contacted Norman's people, who showed it to the golfer who later said he would endorse To sign a paper or document, thereby making it possible for the rights represented therein to pass to another individual. Also spelled indorse.


endorse (indorse) v.
 it as long as he could put his name on it.

The $29.95 price for the device, which has starred in its own infomercial in·fo·mer·cial   also in·for·mer·cial
n.
A relatively long commercial in the format of a television program.



[info(rmation) + (com)mercial.]

Noun 1.
, includes Norman's endorsement fee.

The company has sold ``hundreds of thousands'' of the devices in the last couple of years and it is now being sold through outlets like Target.

He thinks business will be good this weekend at what is the region's largest golf show. He brought 500 units to sell. ``We want to leave here with no product,'' he said.

The show, which will conclude Sunday, features a wide range of products, from clothing to gadgets to vacations to clubs to accessories to private putting greens.

Chris Thomas Chris Thomas may refer to:
  • Chris Thomas (basketball), a former men's basketball player for the University of Notre Dame
  • Chris Thomas (boxer), a cruiserweight boxer
  • Chris Thomas (comedian), a comedian and former host of syndicated music show Rap City
, the show director for the Southern California PGA, notes the number of exhibitors is up this year from 145 in 1997. Last year, vendors sold about $1.3 million worth of merchandise and that figure should increase to about $1.5 million this year, officials said.

The show is becoming more popular with exhibitors because golf is one of the nation's fastest-growing sports, in part from an influx of women and junior players.

``It's become more of a family activity. Women as well as children are finding a love and appreciation for the game,'' Thomas said.

Thousand Oaks Thousand Oaks, residential city (1990 pop. 104,352), Ventura co., S Calif., in a farm area; inc. 1964. Avocados, citrus, vegetables, strawberries, and nursery products are grown.  resident Dale Hendrickson hopes this kind of expansion translates into sales for his company, Sport Court of Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. . He'd like to turn back yards across Southern California into practice putting areas.

He is one of six distributors in the area who began marketing the putting surfaces in January. They feature a concrete base, sand and artificial turf Artificial turf, or synthetic turf, is a grass-like man-made surface manufactured from synthetic materials. It is most often used in arenas for sports that were originally or are normally played on grass, however, it is now being used on residential lawns and commercial , and retail for about $20 a square foot.

This show is different from the bigger trade shows in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States.  and Orlando, Fla., in that it is set up for the public. Those attending can get golf lessons, children under the age of 17 will get a free golf club, and there will be chipping, putting and driving contests.

An interactive game area has also been added this year.

``In some ways this is better than those shows,'' said Bob Thomas For the Irish footballer, see .
Bob Thomas (born March 1, 1965 in Appalachia, Virginia) is a radio personality, actor, and writer. He was one of the top radio announcers in Knoxville, Tennessee for 25 years.
, spokesman for the Southern California Golf Association. ``There are some good buys here and you can see a wide breadth of products in a short period of time.''

It's the first show for Woodland Hills resident Mark Walerstein, and he's hoping that it will help his two-year-old company, Tee2Green Golf Co., turn a profit.

His main product is a towel that is attached to a golf bag by a quick release buckle.

He designed the product out of necessity.

``I lost four towels in a year and had to sneak into the house to get another one so I just came up with this idea,'' he said.

AT A GLANCE

WHAT: 1998 Southern California PGA Golf Expo

WHERE: Long Beach Convention Center, 300 E. Ocean Blvd., Long Beach

HOURS: Today, 10 a.m. to 7 p.m.; Sunday, 10 a.m. to 5 p.m.

ADMISSION: $8 for adults, $5 for seniors 50 and older, $4 for juniors 11 to 17, and children under 10 free.

CAPTION(S):

2 Photos

PHOTO 1--Color) Marty Goldrod demonstrates a swing-correcting device at the Long Beach golf show.

(2--Color) Mark Walerstein shows a towel that can be attached to a golf bag with a quick-release buckle.

Hans Gutknecht/Daily News
COPYRIGHT 1998 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:BUSINESS
Publication:Daily News (Los Angeles, CA)
Date:Mar 14, 1998
Words:690
Previous Article:IN BRIEF.(BUSINESS)
Next Article:PONZI SCHEME DEFENDANTS FINED $19.5 MILLION.(BUSINESS)



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