BRINGING 818 TO THE 212 STUDIO CITY SISTERS CALL NEW YORK BOUTIQUE VALLEY -- FOR SURE.Byline: SEMHAR DEBESSAI Staff Writer When sisters Nina and Julia Werman left Studio City to open their own business in the Big Apple, they took a little of the San Fernando Valley San Fernando Valley Valley, southern California, U.S. Northwest of central Los Angeles, the valley is bounded by the San Gabriel, Santa Susana, and Santa Monica mountains and the Simi Hills. with them. In October, they relocated to New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of City's developing Lower East Side and opened their own boutique, which they named Valley. Situated among kosher bakeries, Chinese markets and the neighborhood Girls Club Girls Club is a 2002 American television series created by David E. Kelley, who was also it's producer and executive producer. Only two out of a total of thirteen episodes created were broadcast on Fox Television in the United States and Global Television in Canada. , Valley is a one-stop, full-service salon that combines clothing, beauty and food services food services Hospital services A 24/7 department in a hospital that provides for the nutritional needs of inpatients–eg, those needing special diets, preparing meals and transporting them to the floor and, through the cafeteria, the hospital staff and . ``Growing up, we were 818 (area code); the perception was it was not as hip, not as Hollywood,'' remembers Julia, 33, a former social worker. ``But it was a hometowny place ... people were accepted for who they were.'' Turned off by the celebrity culture This article or section may contain original research or unverified claims. Please help Wikipedia by adding references. See the for details. This article has been tagged since September 2007. Some people are unknown, and others are well-known in history. that separates the have-mores in Hollywood from everyone else, the Werman sisters wanted to provide a relaxing space where anyone would feel comfortable shopping, browsing or lounging -- ideal for a city that never stops moving. ``In L.A., there are more places to linger, (but) in New York, boutiques are too small,'' says Nina, 30, a former comedy writer and performer. ``We have more of a living room vibe ... so, when shoppers bring their boyfriends, they can sit and read a magazine ... or get a snack while they wait.'' The boutique was inspired by Valley studios the girls visited with their music-producer father. The ``sexy, sleek, but plush quality'' of the studios was something they tried to infuse in·fuse v. 1. To steep or soak without boiling in order to extract soluble elements or active principles. 2. To introduce a solution into the body through a vein for therapeutic purposes. into their own shop. Mulholland vibe A low sectional sofa, cork floors, palm-patterned wallpaper and photography by Karen Halverson capturing views from Mulholland Drive For the motion picture, see . Mulholland Drive is a very well-known road in Los Angeles, California named after engineer William Mulholland. A portion of it is also called Mulholland Highway. all play a role in bringing a piece of home to Valley. They also recall their '80s childhood with a hanging, brown-and-yellow stained- glassed light fixture they affectionately call ``the Shakey's Pizza Shakey's Pizza is a pizza restaurant chain based in the United States. The chain currently has about 400 stores, 63 in the United States and the rest in Asia. History lamp.'' With Nina overseeing the apparel side of the business (carrying such California designers as Mike & Chris, Anzevino & Florence, and Ladies of the Canyon) and Julia the beauty (employing Japanese nail technicians for intricate designing and providing a rare new Brazilian hard wax treatment), they take on the challenging task of blending California style into a uniquely stylish New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . But Nina insists it is that uniqueness that allows for a place like Valley to succeed. ``Individualism is celebrated (in New York),'' adds Julia. Their clientele ranges from international visitors to out-of-state transplants to native New Yorkers. The response? ``Overwhelmingly great,'' says Nina. For those heading east from L.A. for the holidays, Valley, located at 48 Orchard St., will have just enough options and Southern California-charm to keep you warm and feeling at home through the cold New York winter. Just remember to BYOT BYOT Bring Your Own Transaction (Microsoft COM+ objects) BYOT Bring Your Own Towel BYOT Bring Your Own Tools BYOT Build Your Own Theology BYOT Bring Your Own Tequila BYOT Bring Your Own Tissues BYOT Bring Your Own Thong (bring your own tan). semhar.debessai(at)dailynews.com (818) 713-3665 CAPTION(S): 3 photos Photo: (1 -- color) Julia, left, and Nina Werman offer everything from clothing to manicures to food at their Valley boutique in Manhattan's increasingly hip Lower East Side neighborhood. (2 -- color) The Valley boutique in Manhattan is meant to offer some of the San Fernando Valley's relaxed vibe to high-strung New Yorkers. (3 -- color) Cork floors, a comfortable sofa -- and way more room to roam than most Manhattan boutiques -- set Valley apart. Where else can you get a Brazilian wax treatment and tasty snacks? |
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