BRIEFCASE NBC SIGNS DEAL WITH AMAZON.COM.Byline: - Staff and Wire Services Amazon.com struck an exclusive marketing deal with NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. that would promote products featured on the network's programming for sale online. The marketing plan works like this: If a viewer sees a book by an author being interviewed on an NBC program, the network will air ``bumpers'' - short commercials promoting a site called www.amazon.com/nbc. On that site viewers can find books, music and videos related to programs that recently aired. Some will have direct links - the new single by the guest musician just featured, for example - while some will be more subtle. If, for example, a drama series airs a show on a parent with Alzheimer's, the site might feature books on that illness. Neither side would disclose specific financial terms of the deal launched quietly earlier this week. Lance Batchelor, Amazon.com's general manager for brand marketing, said NBC will receive a percentage of sales from the site. The deal is being tested through the end of the year, after which both sides will decide whether to make it permanent. Glendale nurses to vote on pact GLENDALE -Representatives of Catholic Healthcare West Catholic Healthcare West (CHW) is a California not-for-profit public benefit corporation that operates hospitals in California, Arizona, and Nevada[1]. As such, it is exempt from federal and state income taxes. and 400 registered nurses reached a tentative labor agreement Tuesday that officials believe will set a new pay and benefits standard for the profession in Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, . The nurses, who work at Glendale Memorial Hospital and Medical Center and are organized through the California Nursing Association, will vote on the 30-month contract, their first collective bargaining agreement The contractual agreement between an employer and a Labor Union that governs wages, hours, and working conditions for employees and which can be enforced against both the employer and the union for failure to comply with its terms. , Monday. Ticketmaster gets ticket to Norway Ticketmaster, the Los Angeles-based ticketing and access company, announced Tuesday that it has entered into an agreement to acquire Billettservice AS, the leading ticketing company in Norway. Terms were not announced. 'Planet of Apes' Net site revived The Internet consulting and development firm Genex teamed with 20th Century Fox on Tuesday to relaunch www.planetoftheapes.com for the home entertainment versions of the summer release. The move is timed to support worldwide distribution of the DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. and VHS (Video Home System) A half-inch, analog videocassette recorder (VCR) format introduced by JVC in 1976 to compete with Sony's Betamax, introduced a year earlier. versions. The company worked with Fox to develop the original site for the theatrical release. PlayMedia gets injunction on AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. A federal judge issued a preliminary injunction A temporary order made by a court at the request of one party that prevents the other party from pursuing a particular course of conduct until the conclusion of a trial on the merits. A preliminary injunction is regarded as extraordinary relief. ordering AOL Time Warner's Internet unit to stop using software developed by PlayMedia Systems Inc. In the order issued Friday and made public this week, U.S. District Court Judge A. Howard Matz said it was likely that PlayMedia, based in Los Angeles, would win on the merits on the merits adj. referring to a judgment, decision or ruling of a court based upon the facts presented in evidence and the law applied to that evidence. A judge decides a case "on the merits" when he/she bases the decision on the fundamental issues and considers of its lawsuit asserting that AOL violated the terms of a 1999 licensing agreement. AOL was ordered to eliminate PlayMedia's software from all versions of its AOL 6.0 Internet software and meanwhile halt all distribution of AOL 6.0. PlayMedia sued AOL in April and is seeking $47 million in damages. |
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