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BRENDLE'S STORES TO OFFER FREE MCGRUFF SAFE KIDS IDENTIFICATION KITS OCTOBER 17

 BRENDLE'S STORES TO OFFER FREE MCGRUFF
 SAFE KIDS IDENTIFICATION KITS OCTOBER 17
 ELKIN, N.C., Oct. 15 /PRNewswire/ -- Brendle's Incorporated (NASDAQ-NMS: BRDL) has teamed up with the National Crime Prevention Council to become the first chain retailer in the United States to offer free copies of a new child identification kit at each of its 51 stores in the Southeast.
 Designed to help parents teach their children important safety tips and keep up-to-date fingerprints and personal information handy, the kits will be distributed at all Brendle's stores Saturday, October 17 only.
 "McGruff," the popular "Take a Bite Out of Crime" dog character of the National Crime Prevention Council, is featured in the kits. McGruff has become familiar to American children and adults through $50 million worth of annual public service advertising.
 The "McGruff Safe Kids Identification Kit" includes a patent-pending system of microencapsulated ink for at-home fingerprinting. The kit also contains safety tips for parents and children presented through games and non-threatening messages.
 Surveys have shown that some 99 percent of children six to 12 years old recognize McGruff, the Crime Dog, according to Louis Dominquez, director of national licensing programs for the National Crime Prevention Council. Recently, the Council awarded Brendle's for its ongoing support of programs featuring the McGruff character.
 "Brendle's has taken an aggressive interest in protecting children against criminal acts," Dominquez said. "We are pleased to have their support, especially during this time of widespread budget cuts for many child safety programs."
 Brendle's Incorporated operates 51 stores in North Carolina, South Carolina, Virginia, Georgia and Tennessee and employs 2,500.
 -0- 10/15/92
 EDITORS NOTE: Photo available upon request.
 /CONTACT: Kristi Brown, 919-526-5600, Ext. 6427, or Brandon Uttley, 704-522-1220/
 (BRDL) CO: Brendle's Incorporated ST: North Carolina IN: REA SU: PDT


CM -- CH006 -- 0332 10/15/92 10:34 EDT
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Publication:PR Newswire
Date:Oct 15, 1992
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