Printer Friendly
The Free Library
19,595,259 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

BREAKFAST CLUB; Soccer aces in TV cereal.


Soccer heroes are set to kick off a TV ad campaign for a new breakfast cereal breakfast cereal, a food made from grain, commonly eaten in the morning. The oldest type of cereal, known as porridge or gruel, requires cooking in water or milk. The modern breakfast cereals, however, are entirely precooked and eaten in cold milk. .

They have teamed up to launch Strike, which makers Kellogg's hope will score with football-mad youngsters. In the adverts Middlesbrough goal king Fabrizio Ravanelli Fabrizio Ravanelli (born December 11, 1968) is a former Italian football player.

Ravanelli was born in Perugia. He has played with a dozen European teams, among them Perugia, Juventus, Lazio, Marseille, Middlesbrough and Derby County, as well as getting 22 caps with the
 - the Italian star dubbed the White Feather - says: "I have come to England because I am still hungry."

And Karel Poborsky of Manchester United is seen munching his way through a bowlful.

Two other footballing imports, David Ginola David Ginola (born January 25, 1967) is a former French international football player and also a model. Career
Born in Gassin (south-eastern France), Ginola played at club level for Toulon (1985-88), Racing Club Paris (1988-90), Brest (1990-92), Paris Saint-Germain
 of Newcastle and Liverpool's Czech ace Patrik Berger Patrik Berger (born 10 November, 1973 in Prague) is a Czech football player. He is currently a midfielder for English Premiership team Aston Villa, having signed from Portsmouth on a free transfer on 1 June 2005. His uncle is the Czech footballer Jan Berger.  also feature in the ads. Berger is seen dribbling a football in an old university library.

The multi-million pound campaign features state-of-the-art special effects and plenty of football wizardry wiz·ard·ry  
n. pl. wiz·ard·ries
1. The art, skill, or practice of a wizard; sorcery.

2.
a. A power or effect that appears magical by its capacity to transform:
.

Each cereal box will contain a mini edition of Shoot! football magazine with tips on how youngsters can improve their game.

And Kellogg's will give away Strike footwalls - concrete structures used for goal practice - to 1,000 schools.

Ginola was a late substitute for fellow Newcastle star Faustino Asprilla, who pulled out at the last minute.

But fans always knew they could rely on Ginola when it came to the crunch.
COPYRIGHT 1996 MGN LTD
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996 Gale, Cengage Learning. All rights reserved.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Author:Shaw, Adrian
Publication:The Mirror (London, England)
Date:Nov 8, 1996
Words:186
Previous Article:`FAILING' PUPILS FACE EXAM AXE.
Next Article:THANKS FOR SAVING ME; First words of driver hit by concrete slab.



Related Articles
Record view; Give yobs a red card.
Andrex pup rated more intelligent than Royals.
WHAT'S ON: RI:SE and shine every week-day morning; RI:SE Monday-Friday, Ch4, 6.55am.
Rise and shine to a nut-free breakfast.
Meal scheme wins award.
A bowl of cereal for breakfast is the healthiest start to the day.
Breakfast cereals are not too healthy, says UK watchdog.

Terms of use | Copyright © 2012 Farlex, Inc. | Feedback | For webmasters | Submit articles