BRC Imagination Arts Promotes Proven Leaders Christian Lachel, Tisa Poe, and Rob Wyatt to Vice Presidents.BURBANK, Calif. -- BRC BRC Black Rock City (Burning Man) BRC British Retail Consortium BRC Business Resource Center (Small Business Administration) BRC Bisexual Resource Center BRC Black Radical Congress Imagination Arts, one of the world's leading creators of innovative and immersive experiences, announced today that it has promoted three key leaders into new positions of responsibility, reflecting a refined focus on the educational, entertainment, and brand experience market segments. Christian Lachel, Creative Director, has been promoted to Vice President, Brand Experiences; Tisa Poe, Production Director, to Vice President, Educational Attractions and Experiences; and Rob Wyatt, Senior Director, Project Development, to Vice President, Entertainment Experiences. All three report directly to BRC's COO, Scott Ault. "Promoting Christian, Tisa, and Rob to these new positions enhances the opportunity for better and deeper client relationships and provides greater flexibility for each group to address specific client and market needs in each of the key segments," said Scott Ault, BRC COO. "In addition, it improves the simplicity and effectiveness of our operations and how we leverage our domain expertise, best practices, creativity, and advanced technologies across the company." The promotions--which give Lachel, Poe, and Wyatt responsibility for the operations, marketing, and growth of their respective groups--set in motion the vision for the company's next phase. Together, Lachel, Poe, and Wyatt have more than 45 years of industry experience, and are ideally positioned to help BRC continue the success it has already established and quickly respond to changing market dynamics. Lachel, one of the world's leading designers, has worked as the head of BRC's creative development team on many of the most prestigious brands, museums, and cultural institutions on the planet. His innovative design ideas have often been the decisive factor Noun 1. decisive factor - a point or fact or remark that settles something conclusively clincher causal factor, determinant, determining factor, determinative, determiner - a determining or causal element or factor; "education is an important determinant of in clients' decisions to work with BRC. Lachel is a LEED accredited accredited recognition by an appropriate authority that the performance of a particular institution has satisfied a prestated set of criteria. accredited herds cattle herds which have achieved a low level of reactors to, e.g. professional and the driving force behind a Green Task Force that has as its mission the transformation of the museum design industry into a national and world leader in "green" design and operation. He headed up the creative group that produced the first LEED "Gold" certified attraction for the Ford Rouge Factory Tour, and has partnered with clients around the globe to tell timeless stories in new, exciting, and environmentally responsible ways. With a terrific ability to negotiate the industry's creative, technical, and business aspects, Poe has become one of BRC's most trusted team members. She is an extremely dedicated and talented director who possesses an unwavering commitment to her clients, projects, and team members. For her new role, Poe brings a vast inventory of experience in show systems management and project management from numerous themed entertainment projects throughout the world. In recent years, she served as project manager for such notable BRC projects as the Abraham Lincoln Presidential Library and Museum The Abraham Lincoln Presidential Library and Museum looks at the life of the 16th U.S. President, Abraham Lincoln, and the course of the American Civil War. Combining traditional scholarship with 21st century showmanship techniques, the popular museum continues to draw people from , the Heineken Experience The Heineken Experience is a museum about Heineken beer and its brewery, and is located in Amsterdam. The building was built as the first Heineken brewery in 1867. It was in use as a brewery until 1988. , and the Arizona Science Center Arizona Science Center is focused on inspiring, educating, and entertaining people about science. The Center is located in Heritage and Science Park in the heart of downtown Phoenix. . Wyatt possesses the ideal combination of a designer's artistic vision, a producer's business acumen, and world-class marketing savvy. Equally at home overseeing theme park attractions, corporate branding Corporate branding is the practice of using a company's name as a product brand name. It is an attempt to leverage corporate brand equity to create product brand recognition. It is a type of family branding or umbrella brand. projects, or cultural heritage sites, he has guided his team through a period of unparalleled growth, stewarding such projects as the Shuttle Launch Experience at the Kennedy Space Center Kennedy Space Center (Cape Canaveral) U.S. launch site for manned space missions. [U.S. Hist.: WB, So:562] See : Astronautics , Images of Singapore The Images of Singapore is a wax museum in Imbiah Lookout, Sentosa, Singapore near the Singapore Cable Car stop at Sentosa and the Merlion. The museum has an exhibition of the History of Singapore from the earliest days of Singapore to the present day with wax figures and on Sentosa Island, the U.S. Pavilion at the 2005 World Expo in Aichi, Japan, and the Niagara Falls Niagara Falls, waterfall, United States and Canada Niagara Falls, in the Niagara River, W N.Y. and S Ont., Canada; one of the most famous spectacles in North America. The falls are on the international line between the cities of Niagara Falls, N.Y. Visitor Center. Wyatt's production experience encompasses a variety of mediums, from television and live stage performances, to museum exhibits and theme park attractions. His multifaceted background as a creative director, art director, and producer has enabled him to maintain the ideal balance between the creative and business aspects of BRC projects. "Over the past 25 years, BRC has become one of the most respected and creative experience design companies in the world, reinventing the way museums, cultural heritage destinations, and corporate visitor sites educate, entertain, and inspire visitors of all ages," said Bob Rogers
ABOUT BRC IMAGINATION ARTS Founded in 1981, BRC Imagination Arts is the leader in the design, creation, and production of innovative and immersive educational, entertainment, and brand experiences. Renowned for its "Showmanship Meets Scholarship"[TM] approach to design, BRC combines innovative story telling with the state-of-the-art technology and special effects techniques of themed entertainment, Hollywood, and Broadway. BRC projects have consistently exceeded the expectations of clients and visitors, and have a proven track record of economic sustainability and the industry's best record for on time, on budget performance. BRC clients include Abraham Lincoln Presidential Museum, Adler Planetarium, Disney, Ford Motor Company, General Motors, NASA NASA: see National Aeronautics and Space Administration. NASA in full National Aeronautics and Space Administration Independent U.S. , Universal Studios, and The Empire State Building. With offices in California, The Netherlands, and the United Kingdom, BRC has been honored with over 250 international awards for creative excellence including two Academy Award nominations, and 12 THEA The´a prop. n. 1. (Bot.) A genus of plants found in China and Japan; the tea plant. Noun 1. Thea - (Greek mythology) the Titaness who was mother of Helios and Selene and Eos in ancient mythology Theia Awards for Outstanding Achievement in themed entertainment. The company is currently engaged in major projects in the United States, Europe, and the Middle East. For more information, visit www.brcweb.com. |
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