BRAVO TAPS PANAMSAT SATELLITE SERVICES FOR FIRST-EVER FORAY INTO LATIN AMERICA TV MARKET; U.S.-Based Network Will Broadcast to Latin America Over PAS-3 Atlantic Ocean Region Satellite.

NCTA CONVENTION, LOS ANGELES--(BUSINESS WIRE)--April 29, 1996--PanAmSat Corporation (NASDAQ: SPOT) today announced that Bravo will break into the Latin American television market by transmitting its entertainment channel over PanAmSat's PAS-3 Atlantic Ocean Region satellite. Bravo joins more than 20 programmers that will use PAS-3 to reach Latin America's 80+ million TV households.

"Bravo's digital channel on PAS-3 offers the programmer a cost- effective approach to reach the dynamic Latin America television market," said David P. Berman, PanAmSat's vice president of program distribution. "PanAmSat has its roots in Latin America, and the region continues to be one of our most successful and important markets for full-time program distribution services."

The new agreement is for a full-time digital channel over PAS-3's C-band Pan American beam, which provides virtually total coverage of the Americas and the Caribbean. Bravo's PAS-3 service, which will be uplinked from PanAmSat's global operations center in Atlanta, permits signal reception by cable systems and other redistribution systems throughout Latin America. The new PAS-3 service targeting Latin America marks the first international venture outside of North America for Bravo and Rainbow Programming Holdings, Inc., its parent company. The agreement for service on PAS-3 is effective immediately.

The PAS-3 satellite, which commenced service in February 1996, provides satellite services to the Americas, Europe and Africa. In addition to Bravo, PAS-3 broadcast customers include Artear, Caracol, China Central Television, Country Music Television, Discovery ESPN, HBO Ole, Liberty, NBC, Televisa, 20th Century Fox, TVN, Turner Broadcasting, TV-5, Universidad Catolica and Viacom International.

Bravo in Latin America will be offered with Spanish subtitles and will feature exclusive original series and offerings from Bravo's collection of cinema and the performing arts. In addition, a customized local programming block will be dedicated to coverage and presentation of the arts unique to local areas. Bravo is currently available to more than 22 million homes in the United States.

PanAmSat is the world's first private-sector company to provide global satellite services. It offers satellite-based video and data communications services to more than 300 customers worldwide. The company currently operates a four-satellite global system: PAS-1 over the Atlantic Ocean Region; PAS-2 over the Pacific Ocean Region; PAS-3; and PAS-4 over the Indian Ocean Region. PanAmSat plans to launch four additional satellites by early 1998, which will enable the company to operate at least two satellites in each ocean region worldwide. The next launch will deploy the PAS-6 satellite over the Atlantic Ocean Region in December 1996.

CONTACT: PanAmSat

Kevin Burgoyne, 203/622-6664