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BRAVES on TBS and America Online Unite for National Million Dollar Contest.


Sports Editors & Baseball Writers

ATLANTA--(BW SportsWire)--June 12, 2000

The National "Sit In Ted's Box" Watch-and-Win Internet Sweepstakes

and Regional SuperTour Begin in June

TBS Superstation, Atlanta Braves The Atlanta Braves are a professional baseball team based in Atlanta, Georgia. The Braves are a member of the Eastern Division of Major League Baseball's National League. From to the present, the Braves have played in Turner Field.  baseball and America Online See AOL.  have teamed up in a national Internet sweepstakes and Southeastern regional grass-roots marketing campaign. The national watch-and-win Internet sweepstakes, "Sit In Ted's Box," will award one lucky viewer and a guest an all-expense paid trip to Atlanta, two VIP tickets to the Braves' owner's box and a chance to win $1 million.

To enter, viewers can tune in to the BRAVES on TBS from June 18 until Sept. 9. During the seventh-inning stretch sev·enth-inn·ing stretch
n.
A juncture in a baseball game, usually after six and one-half innings of play, when the fans get out of their seats to stretch their legs.
 of these 46 BRAVES on TBS telecasts, contestants will log on to TBSsuperstation.com to answer one trivia question covering that day's game. One correct answer per contestant, per game, will garner one entry in the national "Sit in Ted's Box" sweepstakes. In addition, one contestant answering correctly per game will be picked at random to receive a Phillips Electronics DVD player A stand-alone device that plays DVDs. It contains a DVD drive and the electronics to decode the digital video. The device may play only manufactured DVDs, or it may be able to play DVD-R, DVD-RW and DVD+RW discs. DVD players are cabled to a TV or home theater system for display.  and a free six-month subscription to America Online. Contestants may register online at TBSsuperstation.com or by using AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services.  keyword "Braves SuperTour."

"The Braves' footprint extends far beyond the perimeter of Atlanta," says Steve Raab, vice president of sports marketing Sport marketing (or "sports marketing" in the US) (1) the specific application of marketing principles and processes to sport products (e.g., teams, leagues, events, etc.) and (2) the the marketing of non-sports products (e.g., cigarettes, beer, long-distance phone service, etc.  for TBS Superstation. "The chance to sit in Ted's Box and pitch for $1 million are just two more reasons to watch `America's Team' on the Superstation."

In addition to the national Internet promotion, TBS Superstation, Atlanta Braves baseball and America Online have created an interactive, traveling ballpark for baseball fans of all ages. Designed to recreate Atlanta's Turner Field     [  experience, the BRAVES on TBS SuperTour will visit 12 markets in the Southeast.

Beginning in early June and lasting through July, the SuperTour will bring the fun and excitement of the ballpark in the form of a BRAVES on TBS/America Online-branded tractor-trailer. The vehicle will unfold to reveal a super-sized, state-of-the-art video screen and sound system surrounded by a family atmosphere providing fun and games "Fun and Games" is an episode of the original The Outer Limits television show. It first aired on 30 March, 1964, during the first season. Opening narration
 for all ages. The SuperTour will showcase a live Braves baseball game, as well as such interactive events as batting and fast-pitch cages, a timed base-running course and a skill clinic from local area coaches.

      The tour schedule is as follows:
DAY            DATE            TIME                MARKET
Friday         June 16         4:30 p.m. (ET)      Winston-Salem, N.C.
Sunday         June 18         12:30 p.m. (ET)     Charlotte, N.C.
Friday         June 23         4:30 p.m. (ET)      Charleston, S.C.
Saturday       June 24         4 p.m. (ET)         Columbia, S.C.
Sunday         June 25         12:30 p.m. (ET)     Greenville S.C.
Thursday       June 29         4 p.m. (CT)         Nashville, Tenn.
Friday         June 30         4 p.m. (ET)         Chattanooga, Tenn.
Friday         July 14         4:30 p.m. (ET)      Atlanta, Ga.
Thursday       July 20         4 p.m. (CT)         Jackson, Miss.
Tuesday        July 25         4:30 p.m. (CT)      Mobile, Ala.
Friday         July 28         4:30 p.m. (CT)      Montgomery, Ala.
Sunday         July 30         11:30 a.m. (CT)     Birmingham, Ala.


In each of the 12 Southeastern markets, the BRAVES on TBS SuperTour presented by America Online will partner with a local cable to award $1,000 to a local youth league. The BRAVES on TBS SuperTour is presented in part by the following cable systems: Time Warner Cable This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. , Charter Communications, Intermedia Intermedia - A hypertext system developed by a research group at IRIS (Brown University). , Comcast Cable and AT&T.

TBS Superstation is the TV Haven for the Regular Guy. Turner Broadcasting System Turner Broadcasting System, Inc. (often abbreviated TBS Networks or TBS, inc.) is the company managing the collection of cable networks and properties started by Robert Edward "Ted" Turner from the mid-1970s to the late-1990s. , Inc.'s flagship entertainment network, the Superstation reaches 79.1 million households and is cable's most-watched network, a position held for 23 consecutive years. The Superstation offers high profile original movies and series, blockbuster movies, popular series and sports, all reflecting the attitudes, tastes, values and beliefs of the Regular Guy and the people in his life. The Superstation's Web site is located at TBSsuperstation.com.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Jun 12, 2000
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