BRAUCH TO PROVIDE FULFILLMENT PROCESSING FOR S&B PUBLICATION.

Brauch Database Systems, Inc. has entered into an agreement with Booz-Allen & Hamilton to provide customer service and subscription fulfillment processing for its market-leading business publication, Strategy & Business (S&B). With a readership of over 95,000 global business leaders at the world's largest corporations, S&B has one of most powerful decision-making audiences in today's business world. The services agreement is fulfilled by Brauch's team of service bureau and IT professionals using Affinity (TM), the company's leading-edge Customer Relationship Management (CRM) software.

Developed on Oracle (TM) technology, Affintiy is a cross-platform, client/server business intelligence (BI) and database marketing system designed to enable publishers to realize the full potential of their primary asset, their customer database.

Affinity enables publishers to do the following:

-- deliver superior customer service and reduce customer complaints by more than half;

-- offer unparalleled market research that assists publishers in segmenting their database and pinpointing new business opportunities; and

-- reduce new subscriber promotion mailing costs by at least 30 percent per year while maintaining response objectives.

Stated Max Henderson-Begg, publisher of Strategy & Business, "As a publication which evaluates the worldwide impact of technology on today's businesses and advises its readers on value-added strategies, we immediately recognized the power of Brauch's Affinity CRM system. This web-enabled application, combined with their service bureau expertise, made them an obvious partner to handle our fulfillment requirements."

Booz-Allen & Hamilton is one of the world's leading international management and technology consulting firms, with more than 8,500 employees in 90 offices on six continents and sales of $1.5 billion. Its client base comprises a majority of the world's largest industrial and service corporations, as well as major institutions and government bodies around the world, including most U.S. federal departments and agencies. For further information on Booz-Allen & Hamilton go to: http://www.bah.com for Strategy & Business magazine go to: http://www.strategy-business.com/

Established in 1984, Brauch is a privately held IT company providing CRM software systems that combine both BI and database marketing technology into a comprehensive, web-enabled solution to its clients in the United States, Canada and the U.K. Brauch's technology is available under license or through the Company's service bureau and outsourcing operations.

For more information, call 905/470-8550.