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BRATZ MOBILE(TM) Phones Launch at Wal-Mart; Manufacturer of Popular BRATZ(TM) Dolls First to Extend Brand to Unique Mobile Phone Offering.


LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  -- MGA Entertainment MGA Entertainment is a manufacturer of children's toys and entertainment products founded in 1997. Its products include the Bratz fashion doll line. External links
  • MGA Entertainment website
, a leading consumer entertainment products company and manufacturer of the wildly popular BRATZ(TM) brand of fashion dolls and accessories, has joined forces with Ztar Mobile to bring to market the first BRATZ MOBILE(TM) phone. The BRATZ MOBILE(TM) phone is shipping already to select Wal-Mart locations nationwide.

BRATZ MOBILE(TM) phones let young girls easily stay in touch with parents and friends. They are completely customized with exclusive BRATZ(TM) wallpapers featuring JADE(TM), CLOE CLOE Co-Operative Learning Object Exchange (Canada)
CLOE Common Logistics Operating Environment (US Army) 
(TM), YASMIN(TM) and SASHA(TM), voice ring tones by ROXXI(TM) and SASHA(TM), screen savers Screen Savers may refer to:
  • Screensavers, computer programs intended to preserve CRT monitors from "burn-in".
  • The Screen Savers, a technology-oriented television program that aired on TechTV and later G4.
 and BRATZ(TM) custom skins featuring BRATZ(TM) doll favorites.

"This is a great opportunity for BRATZ fans, as we believe BRATZ MOBILE phones will appeal to girls' emerging sense of fashion and friendship," said Isaac Larian Isaac Larian (born March 28 1954, Kashan, Iran) is the Chief Executive Officer of MGA Entertainment, the biggest privately owned toy company in the world. He was born in Iran to Persian Jewish parents. , CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of MGA Entertainment. "While our young consumers love staying in the loop with the latest gossip, the most important feature is that the BRATZ MOBILE phone works across the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and it is an excellent and economical safety tool for parents."

The BRATZ MOBILE(TM) phone, manufactured by Sony Ericsson For an arrangement of Sony Ericsson products, see list of Sony Ericsson products

Sony Ericsson is a joint venture established in 2001 by the Japanese consumer electronics company Sony Corporation and the Swedish telecommunications company Ericsson to make mobile phones.
, has all the features and simple rates today's young female consumer and their parents want, including:

--Easy to understand and affordable rate plan options

--Easy to refill airtime minutes, via a credit card

--No contracts or other commitments

--Full featured Sony Ericsson T290 handset with color screen

--Full voice services (Voice Mail, Caller ID A telephone company service that sends the caller's telephone number between the first and second ring of the call. If the calling number is not blocked, the calling number is displayed on the handset or base station of the called party. , Call Waiting and Three-way Calling)

--Text Messaging

--Instant Messaging

--Internet browsing

--Parental control with ability to restrict calls only to those numbers a parent programs into the phone memory using a security PIN

--Emergency calls to 911 always

The phone is pre-loaded with 50 minutes of nationwide airtime. Airtime for the new BRATZ MOBILE(TM) SM program is just 20 cents per minute, with coverage reaching across the USA. Parents can refill minutes by simply calling 611. All BRATZ MOBILE(TM) SM customers will receive the same low rate per minute and 120 days airtime-expiration balance. If accounts are refilled within 120 days, customers carry their unused balance over.

"BRATZ is internationally recognized for offering leading consumer entertainment products for girls of all ages. Working closely with MGA Entertainment, we were able to devise an initial wireless program that is specifically tailored to the needs of both parents and youngsters," said Mark Baehr, Vice President, Ztar Mobile. "With it, parents can easily reach their children while actively managing costs in real time."

Recommended MSRP MSRP Manufacturer's Suggested Retail Price
MSRP Message Session Relay Protocol
MSRP Multi-Species Recovery Plan (US Fish & Wildlife Service)
MSRP Member of the Society for Radiological Protection (UK) 
 for the BRATZ MOBILE(TM) phones is $69.99.

About MGA Entertainment

MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, Calif., manufactures innovative lines of proprietary and licensed products, including toys and games, dolls, consumer electronics, home decor, stationery and sporting goods. BRATZ(TM) was introduced in June 2001, and has since become one of the world's premiere toy lines and girls' lifestyle brands. The BRATZ(TM) brand is also noted for having won Family Fun magazine's Toy of the Year Award four years in a row. With over 350 licensees worldwide, BRATZ(TM) brings together innovative companies and cutting-edge fashion styles to create exciting new products in apparel, footwear, fashion accessories and so much more. Please visit: www.mgae.com, www.bratz.com

About Ztar Mobile

Based in Dallas, Texas, Ztar Mobile, Inc., a Mobile Virtual Network Enabler A Mobile Virtual Network Enabler (or MVNE) is a company that provides services to MVNOs, such as billing, network element provisioning, administration, operations, support of base station subsystems and operations support systems, and provision of back end network elements, to , delivers turnkey wireless solutions that enable clients to deliver private branded wireless services to their customers. Ztar Mobile provides a complete outsourced solution, from airtime to service creation, billing and customer care. For more information, please visit www.ztarmobile.com.

Note to Editors: Photo Available for Download.

(R) (TM) & (C) 2006 MGA Entertainment.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 26, 2006
Words:610
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