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BRATZ Couture(TM) Clothing Collection Set to Debut at Javits Center in New York City.


LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  -- Based on the worldwide hit Fashion Dolls by MGA Entertainment, The BRATZ Couture(TM) clothing line by Resilience LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
 will make its debut at the ENK ENK Enkephalin  "Children's Club" Trade Show on Sunday, March 12 through Tuesday, March 14, 2006 at the Jacob K. Javits Jacob Koppel "Jack" Javits (May 18, 1904 – March 7, 1986) was a liberal Republican New York politician originally allied with Governor Nelson A. Rockefeller, fellow U.S. Senators Irving Ives and Kenneth Keating, and Mayor John V. Lindsay.  Center in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
. This super-hip, sassy sas·sy 1  
adj. sas·si·er, sas·si·est
1. Rude and disrespectful; impudent.

2. Lively and spirited; jaunty.

3. Stylish; chic: a sassy little hat.
 new line of apparel is targeted to girls ages 8-12 years. Young fashionistas will adore the fabulous fabrication fabrication (fab´rikā´shn),
n the construction or making of a restoration.
, darling details, and adorable accents that define the debut collection's exciting styles:

--Embellished Denims and uniquely decorated Tees & Sweaters, a look which redefines wardrobe essentials with the requisite BRATZ(TM) flair

--Step out in Sleek Satin, Faux Fur, and Velveteen/Denim decorated with pretty Rhinestone rhine·stone  
n.
A colorless artificial gem of paste or glass, often with facets that sparkle in imitation of a diamond.



[After the Rhine (translation of French caillou du Rhin :
 details for a party look with panache

--Girls can adorn themselves in stretch Corduroy corduroy, a cut filling-pile fabric with lengthwise ridges, or wales, that may vary from fine (pinwale) to wide. Extra filling yarns float over a number of warp yarns that form either a plain-weave or twill-weave ground. , delicately printed Georgettes, Velour, and French Terry with icy sequined se·quin  
n.
1. A small shiny ornamental disk, often sewn on cloth; a spangle.

2. A gold coin of the Venetian Republic. Also called zecchino.

tr.v.
 embellishments for looks that dazzle

Designed by Raphael Javaheri, Helene Stein and Jennifer Lee of Resilience LLC, who bring a collective 5 decades of experience in textile & clothing design and manufacturing, BRATZ Couture(TM) will reflect the same high level of style that girls have come to count on in their favorite fashion dolls, in wearable and age appropriate fashions. Inspired by the innovative lines sported by the wildly popular fashion dolls, the BRATZ Couture(TM) clothing line will bring a true "Passion for Fashion" to the girls who love them.

"We're thrilled to obtain this exclusive license to create the BRATZ Couture line which will allow girls to express themselves through apparel that is on target with all the hottest trends. This line gives style, attitude and a passion for fashion that reflects the confidence and verve of the popular dolls themselves, and by offering this collection, we bring the spirit of BRATZ(TM) to life," says Raphael Javaheri, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Resilience LLC.

"BRATZ is not only today's favorite girls' lifestyle brand, it is also a hot fashion brand. For nearly 5 years, BRATZ has been setting new trends in the fashion doll world, and the forthcoming BRATZ branded couture line will change the 'tween fashion business as it did the fashion doll business," said Isaac Larian, CEO of MGA Entertainment.

The BRATZ Couture(TM) collection retails from $40 and up, and will debut at retail in mid-July. To learn more about the BRATZ Couture(TM) clothing line, please visit www.bratzcouture.com or call Jennifer Zankan of Jeneration PR at 818-501-1205.

About Resilience LLC

Resilience LLC, a subdivision of Ecotex, Raphael Javaheri, CEO of Resilience, LLC, (the parent company of BRATZ Couture(TM)) comes from a long line of textile executives and entrepreneurs. Having founded Ecotex in the early 90's, he was instrumental in pioneering and developing Tencel, the first new natural fiber to have been created in the past 30 years. As a result, he became the major importer and distributor of Tencel fabrics in the United States. From there, ingenuity and resourcefulness transformed him into a clothing manufacturer, becoming expert at coordinating and producing comprehensive garment packages for most of the largest clothing conglomerates in the U.S. He has taken his prodigious knowledge of textiles and combines that with a thorough understanding of global garment manufacturing to pursue the company's exciting and newest ventures. Please visit: www.resiliencellc.com

About MGA Entertainment

MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California, manufactures innovative lines of proprietary and licensed products, including toys and games, dolls, consumer electronics, home decor, stationery and sporting goods. BRATZ was introduced in June 2001, and has since become one of the world's premier toy lines and girls' lifestyle brands. The BRATZ brand is also noted for having won Family Fun magazine's Toy of the Year Award four years in a row. With over 450 licensees worldwide, BRATZ brings together innovative companies and cutting-edge fashion styles to create exciting new products in apparel, footwear, fashion accessories, entertainment and so much more.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 8, 2006
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