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BRATZ(TM) Becomes No. 1 in Fashion Themed Dolls and Accessories in the USA.


LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  -- MGA Entertainment MGA Entertainment is a manufacturer of children's toys and entertainment products founded in 1997. Its products include the Bratz fashion doll line. External links
  • MGA Entertainment website
 has announced that, according to according to
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 The NPD Group, the BRATZ[TM] property is the No. 1 fashion-themed doll in the USA for the important 4th Quarter of 2006, in terms of market share1.

"The consumers have spokenOBratz is the clear No. 1 fashion doll in the USA and we intend to stay at No. 1. Early sales of our SP 07 line already show a double digit increase," said Isaac Larian, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of MGA Entertainment.

He adds, "Product innovation and creative style is what consumers want today, and the retailers are wise to heed to that. The credit goes to MGA's passionate and amazingly talented product designers and employees around the world."

BRATZ Forever Diamondz[TM] Fashion Dolls are recent winners of the UK Doll of the Year award, and are nominated for Girl Toy of the Year at the 7th Annual T.O.T.Y. Awards, which takes place Saturday, February 10th, 2007, in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
.

1Source: The NPD Group / Consumer Tracking Service

About MGA Entertainment, Inc.

MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California, manufactures innovative lines of proprietary and licensed products including toys and games, dolls, consumer electronics, home decor, stationery and sporting goods. The MGA (1) (Monochrome Graphics Adapter) A display adapter that employs Hercules Graphics, combining graphics and text on a monochrome monitor.

(2) (Matrox Graphics Accelerator) A trade name used by Matrox Graphics Inc.
 family includes such brands as the award-winning Bratz[TM], Bratz Babyz[TM], Bratz Kidz[TM], Lil' Bratz[TM], Yummi-Land[TM], Storytime Collection[TM], Rescue Pets[TM], Miuchiz[TM] and the newly acquired Little Tikes[TM] brand. MGA has also acquired worldwide licensing rights for Zapf Creation[TM]. For more information please visit: www.mgae.com www.bratz.com www.littletikes.com
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Publication:Business Wire
Date:Feb 6, 2007
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