BPT Partners and RWD Technologies Unveil CRM Certified(TM), First-ever Internet-Based Professional CRM Certification Series.

BALTIMORE -- Starting today, professionals responsible for creating profitable customer relationships can register for BPT Partners' CRM Certified(TM) training. This is a first-of-its-kind internet-based training series based on CRM at the Speed of Light, the best selling book by Paul Greenberg and the successful global seminar series of the same name. CRM Certified eLearning is brought to market by worldwide customer relationship management (CRM) experts, BPT Partners in coordination with human performance improvement and eLearning specialists RWD Technologies. The five course program titled Certification in Applied CRM provides the theory and methodology to allow individuals and organizations to design, develop, deploy and fine-tune customer relationship management business strategies. CRM best practices are brought to you by the industry's top experts and delivered via a next-generation eLearning platform.

"BPT Partners is delighted to partner with RWD to bring to market our best selling seminar series in easy to use, self-paced, Internet courses," said Bruce Culbert of BPT Partners. "This series creates a clear standard for utilizing best practices as well as cutting edge techniques to create and deliver customer-focused business strategies that improve bottom line results and long-term customer value."

"RWD's CRM practice takes a performance-based approach to identifying the keys to a successful CRM implementation, and we believe the CRM Certified eLearning series will provide our clients with the tools and strategies they need to ensure that their employees' performance is aligned with their customer's expectations. We value the knowledge and expertise our partners at BPT have contributed to develop this series of courses and are delighted to offer this certification through our U360 eLearning platform," said Mike Bray, President, RWD Enterprise Learning Solutions.

CRM Certified training is now available online enabling students to take courses at their own pace and at their own convenience. This program is endorsed by Rutgers University Center for CRM Research, CRMGuru.com, the National CRM Association and Greater China CRM.

"This advanced training delivers immediate return on investment for your company and your career," said Michael Thomas, President of the National CRM Association.

"Even after 12 years in the CRM industry I came away with some new ideas on how to improve my CRM strategy," said Cathryn Rheiner, Vice President CRM Solutions, SAP Americas.

The first series of courses leads to Certification in Applied CRM Strategy. These courses will help enable students to:

--Create customer driven strategies that improve long-term customer equity and shareholder value.

--Identify, acquire, serve and grow profitable customers.

--Deploy a set of 'best practices' for evaluating and implementing CRM process and technology innovation.

--Design and optimize the customer experience that delivers the maximum value for value received.

--Create organizational strategies and action plans that enable CRM success.

CRM Certified is hosted by RWD Technologies, specialists in eLearning and organizational performance, and developers of the University360(R) eLearning solution (U360). With its easy to use interface and Web-based administrative tools, U360 is a full-featured learning environment that delivers training programs anytime and anywhere to anyone with a computer and access to the Internet.

For more information visit www.university360.com/bptpartners

About BPT Partners

BPT Partners (www.bptpartners.com) is a leading provider of Customer Relationship Management (CRM) training and education, consulting and research. With offices in Atlanta, Dallas and Washington, D.C., and partnerships that span the globe, BPT Partners offers full-service training from executive education on CRM strategy to "Best Practices" training in the areas of sales, marketing and customer support. BPT Partners provides both the cutting edge and the classic strategies and processes that made CRM one of the most successful business approaches in decades. The trainers and subject matter experts are notable professionals who have won awards for their industry leading thinking and practices. BPT Partners serves such clients as Blackberry, Giorgio Armani, David's Bridal, SAP, Governments of the United States, China and Singapore, among others. Contact BPT Partners at 404.460.8454 or [e-mail]

About RWD Technologies, Inc.

RWD Technologies is a professional services organization composed of three operational divisions: Enterprise Learning Solutions provides learning and support services to organizations that utilize SAP, PeopleSoft, and Oracle systems and has developed software products to train end users of these systems; Applied Technology Solutions integrates enterprise-class software systems, develops custom applications for pharmaceutical and other regulated industries; and Performance Solutions engages in lean consulting and vehicle launch support services to the automotive industry and reliability improvement to the railroad industry, and human performance improvement services to the petroleum and chemical industries. Headquartered in Baltimore, Maryland with offices in the United States, Canada, Mexico, United Kingdom, France, Germany, Japan, Australia and New Zealand, RWD serves major multinational corporations throughout the world. (For more information visit www.rwd.com)

Copyright (C) 2006 RWD Technologies, Inc. All rights reserved.

RWD Technologies, Inc., RWD Technologies, RWD and University360 are registered trademarks of RWD Technologies, Inc. in the United States and several other countries. All other names are or may be trademarks or registered trademarks of their respective owners.