BPT Partners Launches Industry's First CRM Certification Training Program; Seminars to be Held in Six U.S. and Three Asia-Pacific Cities.

ATLANTA -- Best Practices Training Partners, LLC (BPT Partners) today announced that it has received the endorsement from the National CRM Association and Rutgers University Center for CRM Research to deliver the industry's most comprehensive professional certificate training program for Customer Relationship Management (CRM) with a series of upcoming seminars held across the country and throughout the Asia-Pacific region.

The two-day executive seminar series, "CRM at the Speed of Light," launches on October 5, 2005 in Atlanta. The series will then move to Shanghai, Singapore and Hong Kong before returning to New York, Washington D.C., Boston, Dallas and San Francisco.

"A company's relationship with their customers is the only remaining differentiator in a highly competitive global market place. As such, Customer Relationship Management has become the most important business strategy a company can focus on," said Bruce Culbert, executive director of BPT Partners, who joined with noted CRM author and co-founder Paul Greenberg, Baylor University Director of the MBA CRM program Dr. John Tanner, Atlanta CEO Thomas Frank of Gravity Design, and others to launch the company earlier this year.

The Certificate Program in Applied CRM Strategy is being promoted and endorsed in partnership with world-leading authorities on CRM. In addition to the CRMA and Rutgers University, BPT is partnering with CRMGuru.com, the No. 1 customer management portal, and Greater China CRM (GCCRM).

"BPT Partners has developed a very innovative training program that clearly advances both the science and the art of CRM," said Michael Thomas, president of the CRM Association. "This program could become the de facto standard for CRM training."

Eric Greenberg, Executive Director of the Rutgers University Center for CRM Research stated, "We are pleased to be a part of this significant effort in the development of CRM. The BPT approach addresses the key issues in CRM training today and sets a strong foundation for the future."

In addition to Culbert and Greenberg, other noted CRM experts participating in the seminar series include: Sampson Lee, co-founder of the 3C Method and the founder of Greater China CRM (GCCRM); Dr. Tanner, also an internationally-known expert in sales management and the author or co-author of 11 books including the best selling textbook, "Selling: Building Partnerships"; and Michael Chuchmuch, VP of Change Management of Unisys, who has over 20 years experience in transformational change.

"We have assembled a literal who's who of the CRM universe," said Paul Greenberg. "We are bringing some of the best thinkers in the discipline together who will give attendees a practical knowledge not only of the state of the art today, but also of the state of the art tomorrow."

Global sponsors of the seminar series include: RWD Technologies, Blackberry by Research in Motion and KnowledgeStorm. Regional sponsors of the seminar series include: Above All Software, Epicor, Gravity Design, Indus International, Parature, NetSuite, RightNow Technologies, Salesnet and Unica.

For more information about the "CRM at the Speed of Light" professional seminar, and to register for the certification training program in a city near you, please visit www.bptpartners.com/professional.html.

About BPT Partners, LLC

BPT Partners is a leading provider of CRM training, education and research. With offices in Atlanta, Dallas, and Washington D.C., and partnerships that span the globe, BPT Partners can provide full-service CRM training from executive education on CRM strategy to "Best Practices" training in the areas of sales, marketing and customer support. BPT Partners provides CRM training in both the cutting edge and the classic strategies processes that made CRM one of the most successful business approaches in decades. BPT's trainers and subject matter experts are notable professionals who have won awards for their industry leading thinking and practices.