BPI Packaging Technologies Inc. subsidiary announces contract with Winn-Dixie Stores Inc. for in-store advertising.N. DIGHTON Dighton is either:
BPI - bits per inch ) (NASDAQ/NMS Common Stock: BPIE BPIE Base Procured Investment Equipment , B-Warrants: BPIEZ; NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on Preferred Stock Stock shares that have preferential rights to dividends or to amounts distributable on liquidation, or to both, ahead of common shareholders. Preferred stock is given preference over common stock. Holders of preferred stock receive dividends at a fixed annual rate. :BPIEP), Monday announced a contract for supermarket in-store advertising through its wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. , Market Media Inc. Dennis N. Caulfield, president and chief executive officer, stated: "Market Media Inc. has entered into a contract with Winn-Dixie Stores Inc. of Florida to install its Floor Focus Ad-Tile advertising product in all of the 1,217 Winn-Dixie supermarkets. Winn-Dixie Stores Inc. is the fourth largest grocery chain in the U.S. with geographic coverage throughout the Southeast, Southwest, and Midwest. "Full-color advertising messages are manufactured into the patented Floor Focus Ad-Tile system. The Floor Focus Ad-Tiles are then installed in the floor in strategic locations throughout the supermarket with the objective of increasing brand sales at the final purchase decision point. The Floor Focus Ad-Tile is a semi-permanent installation that withstands heavy traffic, but is easily replaced when the advertiser ad·ver·tise v. ad·ver·tised, ad·ver·tis·ing, ad·ver·tis·es v.tr. 1. To make public announcement of, especially to proclaim the qualities or advantages of (a product or business) so as to increase changes the advertising message. "Under the contract, Market Media Inc. is responsible for the sale of Floor Focus Ad-Tile advertising to consumer package goods advertisers in the 1,217 Winn-Dixie supermarkets. "It is estimated that the sale of Floor Focus Ad-Tile advertising at Winn-Dixie Stores Inc. could result in annual sales of up to $15 million when the roll-out is complete at the end of 1996, assuming all Floor Focus Ad-Tile locations are fully utilized at current advertising rates." Caulfield concluded, "Market Media Inc.'s new in-store advertising and promotion products for the supermarket, convenience store and non-food retail store industries have the potential of creating significant new opportunities in the in-store advertising and promotion markets." BPI Packaging Technologies Inc. is a leading manufacturer of recycled, source-reduction, and traditional plastic grocery t-shirt shopping bags, referred to as t-shirt sacks, and proprietary plastic bag and film products. CONTACT: BPI Packaging Technologies Inc., N. Dighton Dennis N. Caulfield, 508/824-8636 or Kehoe, White, Savage & Co. James K. White, 310/437-0655 |
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