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BPI Packaging Technologies Inc. announces new business for FRESH-SAC produce bags estimated at $1.0 to $1.5 million annually.


N. DIGHTON, Mass.--(BUSINESS WIRE)--April 23, 1996--BPI Packaging Technologies Inc. ("BPI (Bits Per Inch) The measurement of the number of bits stored in one linear inch of a track (storage channel) on a disk or tape. Bit density on magnetic disks has reached 800,000 bpi (800 Kbpi). See tpi, areal density and magnetic disk.

BPI - bits per inch
") (NASDAQ/NMS:BPIE BPIE Base Procured Investment Equipment ) (Common Stock) today announced that Grand Union Co. will install the FRESH-SAC(R) produce bag in all 230 Grand Union supermarkets.

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Dennis N. Caulfield, president and chief executive officer, "Grand Union began using the FRESH-SAC(R) produce bag on a limited scale in September 1995. It has now decided to install the FRESH-SAC(R) produce bag in all 230 supermarkets. We are particularly pleased to add this northeast supermarket chain, which is an important factor in the metro New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 market, as a customer. The installation will be completed by the end of April and will represent new business estimated at $1.0 to $1.5 million annually."

Caulfield indicated, "The FRESH-SAC(R) produce bag is the platform for BPI's new Produce Profit Builder Program, which is an in-store marketing program geared to increase produce sales. The produce section has the highest margin of any department in the supermarket, and incremental Additional or increased growth, bulk, quantity, number, or value; enlarged.

Incremental cost is additional or increased cost of an item or service apart from its actual cost.
 produce sales have a significant impact on the bottom line. Supermarket chains have a high level of interest in marketing programs that will increase produce sales."

The Produce Profit Builder Program elements are: the FRESH-SAC(R) produce bag, Cartridge (1) See phono cartridge.

(2) A removable storage module that contains magnetic disks, optical discs, magnetic tape or memory chips. Cartridges are inserted into slots in the drive, printer or computer.
 Talker(TM) (a small billboard attached to the produce bag dispenser that presents ad messages, coupons and/or recipes), and Floor Focus Ad-Tile(TM) (a floor tile installed in strategic locations in the floor displaying full color advertising messages at the point of purchase).

BPI Packaging Technologies Inc. is a leading manufacturer of traditional plastic grocery carryout car·ry·out  
adj.
Intended to be consumed away from the place of sale; takeout: a shop offering carryout sandwiches.

n.
An item of food or a meal that is to be consumed away from the place of sale.
 bags, referred to as t-shirt sacks, proprietary t-shirt bags, and proprietary in-store advertising and promotion products.

CONTACT: BPI Packaging Technologies Inc., N. Dighton

Dennis N. Caulfield, 508/824-8636

or

Tower Research Associates, Cleveland

Arthur Stupay, 216/861-4816
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 23, 1996
Words:301
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