BPI Packaging Technologies Inc. announces installation of Cartridge Talker in-store advertising product at Stop & Shop Supermarket Companies Inc.N. DIGHTON, Mass.--(BUSINESS WIRE)--June 12, 1996--BPI Packaging Technologies Inc. ("BPI (Bits Per Inch) The measurement of the number of bits stored in one linear inch of a track (storage channel) on a disk or tape. Bit density on magnetic disks has reached 800,000 bpi (800 Kbpi). See tpi, areal density and magnetic disk. BPI - bits per inch ") (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on NMS See NetWare Management System. : "BPIE BPIE Base Procured Investment Equipment " (Common Stock)) today announced the installation of the Fresh Focus Cartridge Talker(TM) in 10 Stop & Shop Super Stores. Stop & Shop has a total of 187 supermarkets in New England New England, name applied to the region comprising six states of the NE United States—Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, and Connecticut. The region is thought to have been so named by Capt. and New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of . Dennis N. Caulfield, president and chief executive officer, stated, "BPI and Stop & Shop have put into place a 12-week in-store test for BPI's Fresh Focus Cartridge Talker(TM). The in-store test includes seven different fruits and vegetables which are attractively pictured on the Fresh Focus Cartridge Talker(TM) and each of which has a recipe printed on the FRESH SAC Sac: see Sac and Fox. SAC - 1. An early system on the Datatron 200 series. [Listed in CACM 2(5):16 (May 1959)]. (R) produce bag. The Cartridge Talker(TM) is a billboard attached to BPI's proprietary FRESH-SAC(R) produce bag dispensing system, which is presently being used in approximately 3,000 supermarkets. We expect that this marketing program will result in substantial increases in high margin produce sales for the targeted products. "The Cartridge Talker(TM) is one of BPI's major in-store supermarket advertising products, which also includes its Ad-Tile(TM) for floor advertising. The market potential for Cartridge Talker(TM) billboard advertising in the 32,500 supermarkets in the U.S. is estimated to be approximately $175 million annually." Caulfield concluded, "We expect that the Fresh Focus Cartridge Talker(TM) and the FRESH-SAC(R) produce bag and proprietary bag dispensing system together will provide a platform for BPI to sharply increase its marketshare of the potential $200 million to $300 million annual market for the FRESH-SAC(R) produce bag." Importantly, the Fresh Focus Cartridge Talker(TM) can be incorporated with the FRESH-SAC(R) produce bag and proprietary bag dispensing system into an in-store marketing program to increase high margin produce sales or provide the supermarket chain with a new source of advertising revenue. BPI Packaging Technologies Inc. is a leading manufacturer of traditional plastic grocery carryout car·ry·out adj. Intended to be consumed away from the place of sale; takeout: a shop offering carryout sandwiches. n. An item of food or a meal that is to be consumed away from the place of sale. bags, referred to as t-shirt sacks, proprietary t-shirt bags, and proprietary in-store advertising and promotion products. -0- This press release contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. that are based upon a number of assumptions concerning future conditions that may ultimately prove to be inaccurate. Actual events and results may materially differ from anticipated results described in such statements. The company's ability to achieve the results anticipated in any forward-looking statements is subject to certain risks and uncertainties, including, but not limited to, the general economy, product demand, market acceptance, fluctuations in operating results, intense competition, continued availability of capital and financing, other factors affecting the company's business beyond the company's control, and other risks detailed from time to time in the company's filings with the Securities and Exchange Commission. CONTACT: BPI Packaging Technologies Inc., N. Dighton Dennis N. Caulfield 508/824-8636 or Tower Research Associates, Cleveland Arthur Stupay, 216/861-4816 |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion