BPI Packaging Technologies Inc. announces Winn-Dixie Ad-Tile roll-out.N. DIGHTON, Mass.--(BUSINESS WIRE)--April 16, 1996--BPI Packaging Technologies Inc. ("BPI")(NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on NMS See NetWare Management System. :"BPIE BPIE Base Procured Investment Equipment ") (common stock) today announced that Floor Focus Ad-Tile(TM) production and the roll-out has begun for the first Winn-Dixie division (114 stores of which 10 stores will be control stores) with national brand advertisers. Initial advertising contracts total approximately $100,000 with individual contracts from one to three advertising cycles (4 to 12 weeks.) Market Media Inc., a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of BPI, has a contract with Winn-Dixie Stores Inc. of Florida to install its Floor Focus Ad-Tile(TM) in all of the 1,178 Winn-Dixie supermarkets. Winn-Dixie Stores Inc. is the fifth largest grocery chain in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Dennis N. Caulfield, president and chief executive officer, "National brand advertisers that are presently under contract for the Winn-Dixie roll-out include Nestle, Mountain Blend Coffee; Nestle, Taster's Choice Coffee; Campbell Soup; Marie's Blue Cheese Salad Dressing; Hebrew National (Kosher Meat Products); H.J. Heinz, Heinz 57 Steak Sauce; and Bon-Grain, Field, Kentuckian Ham. Additional Floor Focus Ad-Tile(TM) contracts with national brands are being negotiated and upon completion will be included in the roll-out. National brand advertisers are expected to increase and extend their commitments for Floor Focus Ad-Tiles(TM) in Winn-Dixie supermarkets after obtaining results from the initial advertising periods. Full color advertising messages are manufactured into the patented Floor Focus Ad-Tile(TM). The Floor Focus Ad-Tiles(TM) are then installed in the floor in strategic locations throughout the supermarket with the objective of increasing brand sales at the final purchase decision point. This is a semi-permanent installation that withstands heavy traffic, yet is easily replaced when the advertiser changes the advertising message. The Floor Focus Ad-Tile(TM) is one of our major and most exciting in-store advertising and promotion products. It is estimated that when the roll-out is completed in mid 1997, the sale of Floor Focus Ad-Tile(TM) advertising in all 1,178 Winn-Dixie supermarkets could result in annual sales of approximately $12.3 million, assuming all locations are fully utilized at current advertising rates. The potential U.S. market for Floor Focus Ad-Tile(TM) in grocery and convenience stores The following is a list of convenience stores organized by geographical location. Stores are grouped by the lowest heading that contains all locales in which the brands have significant presence. is estimated at $606 million annually. BPI Packaging Technologies Inc. is a leading manufacturer of traditional plastic grocery carryout car·ry·out adj. Intended to be consumed away from the place of sale; takeout: a shop offering carryout sandwiches. n. An item of food or a meal that is to be consumed away from the place of sale. bags, referred to as t-shirt sacks, proprietary t-shirt bags, and proprietary in-store advertising and promotion products. CONTACT: BPI Packaging Technologies Inc., N. Dighton Dennis N. Caulfield, 508/824-8636 or Tower Research Associates Arthur Stupay, 216/861-4816 |
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