BPI Packaging Technologies Inc. Announces New President of Market Media Inc.

NORTH DIGHTON, Mass.--(BUSINESS WIRE)--Aug. 7, 1997--BPI Packaging Technologies Inc. ("BPI")(NASDAQ/NMS:BPIE (Common Stock)), today announced that Donald W. Cameron has been elected president of its wholly owned subsidiary, Market Media Inc., ("Market Media") and a director of the company.

Cameron will assume these positions on Sept. 1, 1997.

Dennis N. Caulfield, chairman and chief executive officer, stated, "We are excited that Don Cameron is joining the management team as President of Market Media. Mr. Cameron has a distinguished record of leadership in the public and private sectors and is well qualified to build Market Media's (billboard on the floor) advertising and promotion business."

Cameron earned a Bachelor of Science degree from McGill University, Montreal, Quebec, Canada in 1968. He has extensive experience in both business and government. His business experience includes building and serving as chief executive officer of one of Canada's most successful dairy businesses. His government experience includes more than 20 years of government service as an elected Member of the Nova Scotia Parliament and terms as Nova Scotia's Minister of Recreation, Minister of Fisheries and Minister of Industry. Between 1991 and 1993, Cameron was Premier of Nova Scotia and has served for the past four years as Canada's Consul General to New England. His extensive experience in government and the private sector makes him particularly well qualified to direct the expansion of the company's business in both Canada and the United States.

One of Market Media's major potential markets is in public service advertising. In June 1997, it launched the in-school anti-smoking Educational-Tile(TM) (billboard on the floor) program with the support of U.S. Senator John F. Kerry, who stated, "The best way to prevent smoking related illness is to discourage young people from starting to smoke. These anti-smoking Educational-Tiles(TM) are a great way to reach kids and teach them that smoking is bad for them. We need to reinforce the message that kids and cigarettes don't mix."

Dennis N. Caulfield concluded, "We estimate that Educational-Tile(TM) anti-smoking advertising and promotion in public schools and other institutions will be a $500 million annual market. Market Media will also install Coca-Cola Floor Focus Ad-Tiles(TM) in France in September for an eight-week in-store test in hypermarkets in France. Upon the successful completion of the in-store test, Coca-Cola plans to install Floor Focus Ad-Tiles(TM) advertising various Coca-Cola products in all 1,056 hypermarkets in France as floor space becomes available. Coca-Cola U.S.A. has approved an in-store test for convenience stores and upon its successful completion, a national Coca-Cola convenience store program is planned. Management estimates the total market potential for Floor Focus Ad-Tile(TM) advertising of Coca-Cola and other products in hypermarkets in France at $100 million annually and a national program for Floor Focus Ad-Tile(TM) advertising in convenience stores is estimated at $40 million annually.

"The company has invested $1.5 million in developing the infrastructure and products for Market Media to move forward in foreign and domestic markets. We believe that under the leadership of Mr. Cameron, Market Media is going to be a huge success."

BPI Packaging Technologies Inc. is a leading manufacturer of proprietary plastic carryout bags, referred to as t-shirt bags, sold to convenience stores and produce departments of supermarkets and proprietary thin plastic film for use as an overwrap for products by industrial and consumer packaging companies and proprietary in-store advertising and promotion products.

Certain statements contained in this press release are not based on historical facts, but are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, that are based upon a number of assumptions concerning future conditions that may ultimately prove to be inaccurate. Actual events and results may materially differ from anticipated results described in such statements.

CONTACT: BPI Packaging Technologies Inc.

Dennis N. Caulfield, 508/824-8636

or

Tower Research Associates

Arthur Stupay, 216/861-4816