BPI Packaging Technologies Inc. Announces Joint Worldwide Marketing Campaign for Proprietary Tissue and Bundle Overwrap Plastic Film.N. DIGHTON, Mass.--(BUSINESS WIRE)--March 9, 1998--BPI Packaging Technologies Inc. ("BPI") ((NASDAQ/NMS:BPIE BPIE Base Procured Investment Equipment ) (Common Stock)), today announced the launch of a worldwide marketing campaign for its proprietary thin, clear plastic film for tissue (paper towels and bathroom tissue) and bundle overwrap with CasMatic S.p.A., Bologna, Italy, (the leading worldwide manufacturer of tissue overwrap equipment) which has 17 sales offices worldwide. Dennis N. Caulfield, chairman and chief executive officer, stated, "BPI's proprietary thin, clear tissue and bundle overwrap plastic films have successfully passed CasMatic engineering's technical evaluation The study and investigations by a developing agency to determine the technical suitability of material, equipment, or a system for use in the Military Services. See also operational evaluation. and have been approved for immediate sale by CasMatic's worldwide sales and marketing organization. The estimated worldwide annual market for these products is $1.2 billion." Roberto Martelli, director of sales, CasMatic stated, "After eight months of intensive and scrupulous field verifications conducted using films produced by BPI, we can say that the results we have are better than any most optimistic expectation we had." Caulfield concluded, "BPI's proprietary thin, clear film for tissue and bundle overwrap is a substitute for the present thick plastic films being used in these applications. In the U.S. market, a leading consumer package goods company like Procter & Gamble, Kimberly-Clark and Fort James Corp. can save approximately $1 million annually for each point of market share. The economics of thin, clear film are compelling! "The joint marketing and sales campaign Noun 1. sales campaign - an advertising campaign intended to promote sales ad blitz, ad campaign, advertising campaign - an organized program of advertisements sales campaign n → campaña de venta with CasMatic gives BPI instant access to the worldwide market. We have the installed manufacturing capacity to quickly ramp up Ramp Up To increase a company's operations in anticipation of increased demand. Notes: A company might 'ramp up' operations if they just signed a contract creating substantially more demand for their product. See also: Demand, Economies of Scale to an estimated $80 million plus in sales without any additional investment in response to market demand. We believe that the BPI - CasMatic worldwide sales and marketing campaign will provide the demand for tissue and bundle overwrap film necessary to fully utilize our existing manufacturing capacity." BPI Packaging Technologies Inc., is a leading manufacturer of proprietary thin, clear film for tissue and bundle overwrap, proprietary plastic carryout car·ry·out adj. Intended to be consumed away from the place of sale; takeout: a shop offering carryout sandwiches. n. An item of food or a meal that is to be consumed away from the place of sale. bags, referred to as t-shirt bags, sold to convenience stores The following is a list of convenience stores organized by geographical location. Stores are grouped by the lowest heading that contains all locales in which the brands have significant presence. and produce departments of supermarkets and proprietary in-store advertising and promotion products. -0- Certain statements contained in this press release are not based on historical facts, but are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995, that are based upon a number of assumptions concerning future conditions that may ultimately prove to be inaccurate. Actual events and results may materially differ from anticipated results described in such statements. CONTACT: BPI Packaging Technologies Inc. Dennis N. Caulfield, 508/824-8636 or Tower Research Associates Investor Relations Investor relations The process by which the corporation communicates with its investors. Arthur Stupay, 216/861-4816 |
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