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BPI's Leonard Eiserer: "We're the Rodney Dangerfield of publishing".


At the Newsletter & Electronic Publishers Assn.'s 1998 international conference, BPI (Bits Per Inch) The measurement of the number of bits stored in one linear inch of a track (storage channel) on a disk or tape. Bit density on magnetic disks has reached 800,000 bpi (800 Kbpi). See tpi, areal density and magnetic disk.

BPI - bits per inch
 chairman Leonard Eiserer told the audience that the association's mission statement needed expanding, to include among its goals "to enhance the image of our profession."

He cited a poll showing journalists ranking very low in prestige. "That's the publishing profession, so you can imagine where newsletters fit in. I look at our industry as the Rodney Dangerfield Rodney Dangerfield (November 22, 1921 – October 5, 2004), born Jacob Cohen, was an American comedian and actor, best known for the catchphrase "I don't get no respect" and his monologues on that theme.  of publishing. It gets very little respect, and it deserves much more respect. It's not appreciated for the service we offer business.

"One of the goals of the next 20 years should be to change the mission statement and to add to it to enhance the prestige of the newsletter profession and individual newsletter companies."

Eiserer has put his money where his mouth is, having donated thousands of dollars to the Newsletter & Electronic Publishers Foundation.

NEPF

NEPF has followed Eiserer's suggestion in a variety of ways: running ads in the journalism trade magazines proclaiming, "Newsletters--The Purist pur·ist  
n.
One who practices or urges strict correctness, especially in the use of words.



pu·ristic adj.
 Form of Journalism"; awarding scholarships to college students interested in newsletter careers; exhibiting at journalism conferences and conventions; and sponsoring college students to attend NEPA's annual international conference in Washington, D.C.

This year eight students attended the conference from Northwestern University's Medill School of Journalism Northwestern University's Medill School of Journalism (often just called Medill) is one of the premier journalism, integrated marketing, and media schools in the United States. , accompanied by Prof. David Nelson David Nelson may refer to:
  • David Nelson (British Army officer), an Irish recipient of the Victoria Cross
  • David Nelson (actor), an American actor, director and producer, appeared in The Adventures of Ozzie and Harriet
, a member of NL/NL's Editorial Advisory Board. In addition seven students from Rowan University Rowan University is a public university located in Glassboro, New Jersey comprising 49 buildings. There is also a satellite campus in Camden, New Jersey. The school was founded in 1923 as Glassboro Normal School with the mission to train public school teachers. , Glassboro, N.J., attended.

Also at the June conference, a silent auction was held, offering the donated services of ten leading newsletter publishers to the highest bidder HIGHEST BIDDER, contracts. He who, at an auction, offers the greatest price for the property sold.
     2. The highest bidder is entitled to have the article sold at his bid, provided there has been no unfairness on his part.
 (typically an onsite, full-day consultation).

The $22,000 raised through the auction "will be used towards NEPF's mission to further excellence in specialized-information publishing through promoting the medium, while attracting and developing professionals at all levels," in the words of NEPA's Barbara Lancaster.

If you would like to donate to the Foundation, to help develop the next generation of newsletter reporters and editors, contact Lancaster at 703-527-2333.
COPYRIGHT 2001 The Newsletter on Newsletters LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:The Newsletter on Newsletters
Date:Jul 15, 2001
Words:324
Previous Article:Fifteen years ago in The Newsletter on Newsletters.
Next Article:Richard Gibbons named publisher and chief operating officer of Business Publishers Inc.



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