BPA and I/PRO Consolidate Interactive Audit Offerings; Leading Auditors to Provide a Single Third-Party Verification Service to Interactive Marketers and Publishers.Business Editors/High-Tech Writers AD:TECH San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden 2003 SAN FRANCISCO--(BUSINESS WIRE)--June 16, 2003 BPA BPA British Paediatric Association. International (Business of Performing Audits) and I/PRO (Internet Profiles Corporation) today announced that the companies have signed a strategic agreement to merge their Web site traffic audit products into one, unified offering. Customers of both companies will now receive the "BPA Interactive Audit, by I/PRO." The new offering provides Web sites third-party validation of site-centric traffic information based on census data, generated through server log files or page-tagging technology. "BPA has worked with I/PRO in the past, and is excited about renewing our relationship and taking it to the next level," said BPA International President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Glenn Hansen. "The time is right as more advertising dollars are coming into the interactive media market. Both our companies will leverage each other's strengths to provide the interactive publishing community with an unparalleled portfolio of audit products that validates information regarding the circulation, content and audience of a Web site's traffic." Under terms of the agreement, I/PRO will assume full responsibility and ownership of the service, including data transfer, data transformation, data processing data processing or information processing, operations (e.g., handling, merging, sorting, and computing) performed upon data in accordance with strictly defined procedures, such as recording and summarizing the financial transactions of a , archiving and the human audit procedure. BPA will continually certify I/PRO's process, and will overlay their auditing expertise with I/PRO's to conform with industry-compliant methodologies published by the Interactive Advertising Bureau. "The combination of BPA and I/PRO establishes a 'methodology authority' of site-centric web traffic verification," said Bill Matthews William "Bill" Matthews (born July 22, 1947 in Grand Bank, Newfoundland) is a Canadian politician. Matthews was a Progressive Conservative member of the Newfoundland and Labrador House of Assembly from 1982 to 1996. , I/PRO President. "By leveraging our company's best practices from a decade-long heritage of census-based, online traffic analysis, the industry will now have access to the most advanced, accurate, experienced and reliable third-party verification TPV (Third party verification) is a process of getting an independent third party company to confirm that the customer is actually requesting a change or ordering a new service or product. service available." The combined customer list of the two companies totals more than 100 properties and includes many dominant interactive media firms such as Washington Post, TMP TMP (thymidine monophosphate): see thymine. Interactive, CMP CMP (cytidine monophosphate): see cytosine. (1) (CMP Media LLC, Manhasset, NY, www.cmp.com) Part of United Business Media, CMP is a leading integrated media company that offers a wide variety of publications and services in the information , Verizon, Terra Lycos, Bloomberg, Internet.com, 24/7 Real Media, OSDN OSDN Open Source Development Network OSDN Open Source Developer Network , and many others. "The alliance between BPA and I/PRO is a natural progression of events that validates the parallels between print and electronic publishing An umbrella term for non-paper publishing, which includes publishing online or on media such as CDs and DVDs. ," said Emily Sunderman of CMP Media. "CMP continues to work closely with both BPA and I/PRO and as a company, we strongly believe that the standardization of measurement criteria in interactive media will be a boon to both publishers and advertisers. Everyone who participates in an audit stands to benefit." BPA and I/PRO will be transitioning their current customers to the consolidated offering immediately. I/PRO clients and any new customers will have the option to become BPA members with the associated benefits. About BPA A not-for-profit organization since 1931, Business of Performing Audits (BPA) International has the largest membership of any media auditing organization in the world. Media owners, advertisers, and advertising agencies govern the tripartite TRIPARTITE. Consisting of three parts, as a deed tripartite, between A of the first part, B of the second part, and C of the third part. organization. Our international membership of 5,400 consists of more than 2,600 media properties (print, electronic, face-to-face, wireless, databases) and 2,800 media buyers in more than 20 countries. Visit www.bpai.com for the latest audit reports, membership information and news FREE. About I/PRO I/PRO has been a leader in accurate and reliable validation of Web site traffic since 1994, conducting third party industry-compliant audit reports that validate data about an online Publisher's traffic, content, and subscription/membership base. The company provides publishers a clear, unbiased representation of Web site activity using industry-compliant standards to maximize the site's overall business value. For more information on I/PRO, please visit www.ipro.com, or contact I/PRO at 415-512-7470 ext. 155 or send email to allanbrown@ipro.com. |
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