BPA International to Audit beZerk.com.NEW YORK--(BUSINESS WIRE)--Aug. 25, 1997--BPA International will perform the web traffic audit for Berkeley Systems' beZerk Online Entertainment Network (www.bezerk.com), one of the leading game entertainment sites on the World Wide Web. BPA BPA British Paediatric Association. International will confirm general traffic and game usage for Berkeley Systems' online games, including You Don't Know Jack You Don't Know Jack is a series of computer games developed by Jellyvision and Berkeley Systems. YDKJ, promoted as the games "where high culture and pop culture collide," combine trivia with comedy. the netshow, You Don't Know Jack Sports the netshow, and Acrophobia acrophobia /ac·ro·pho·bia/ (ak?ro-fo´be-ah) irrational fear of heights. ac·ro·pho·bi·a n. An abnormal fear of heights. . "We are excited to be working with BPA Interactive for the first independent audit of our breakthrough online entertainment network, beZerk," stated Chris Deyo, general manager of Berkeley Systems Berkeley Systems was a San Francisco Bay Area software company cofounded in 1987 by Wes Boyd and Joan Blades. It made money early on by doing contract work for the National Institutes of Health, specifically in making modifications to the Macintosh so that it could be usable by . "Working with BPA enables us to provide our advertisers, such as Nabisco, Amstel and Hugo Boss to name a few, with the most up-to-date traffic information available on beZerk." "Berkeley Systems has dedicated itself to providing exciting, quality entertainment to computer-savvy users on the web and we view their decision as indicative of the industry's move toward independent third-party verification TPV (Third party verification) is a process of getting an independent third party company to confirm that the customer is actually requesting a change or ordering a new service or product. of web sites," said BPA International President & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Michael Marchesano. "BPA International is confident that its interactive audit will provide Berkeley Systems with a competitive edge with increasingly demanding advertisers." Berkeley Systems Inc. develops and markets entertainment software for grown-ups such as You Don't Know Jack, in partnership with Jellyvision of Chicago and After Dark. BPA Interactive, established in 1996, is an operating division of BPA International, a global leader in providing audited interactive and circulation data to marketing professionals and the media/information industry. BPA Interactive conducted the interactive industry's first independent third-party Web traffic in audit in 1996 and now serves 60 sites in the U.S. and the United Kingdom, offering general traffic audits, verification of registered users, and ad- ad- pref. 1. Toward; to. Before c, f, g, k, l, p, q, s, and t, ad- is usually assimilated to ac-, af-, ag-, ac-, al-, ap-, ac-, as-, and at-, respectively: specific audits. Now in its 66th year, BPA International counts as members 1,867 business publications, special-interest magazines and Web sites in 19 countries. The organization also serves 2,500 advertisers and advertising agencies. -0- Note to Editors: For more information on beZerk, please contact Monica Granados at 510/540-5535 ext. 204 or DeEtte Christie Christie can refer to:
CONTACT: Berkeley Systems Inc. Monica Granados, 510/540-5535 ext. 204 mgranados@berksys.com or BPA International Jeffrey Yacker, 212/779-3200 |
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