BPA Integrated Audit Reaps Ad Rewards for SYS-CON; Java Developer's Journal Doubles Ad Page Count with Integrated Audit Statement in Its Media Kit.Business Editors NEW YORK--(BUSINESS WIRE)--Aug. 22, 2000 When BPA BPA British Paediatric Association. International launched its Integrated Audit in 1998, it was hailed as an innovative approach toward reporting a brand's total market coverage -- print circulation, Web site traffic, exposition attendance, and other advertising-supported media. It also provided media buyers with an analysis tool for making an integrated buy. For SYS-CON Media, BPA's Integrated Audit has meant increased advertising page counts and advertising revenue for Java Developer's Journal. Fuat A. Kircaali, founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of SYS-CON Media Inc. and publisher of Java Developer's Journal, is the first to admit the heavy competition in his marketplace. Kircaali worked closely with BPA's team in fully integrating SYS-CON Media's total market coverage: The result was BPA's first comprehensive sales tool demonstrating SYS-CON's entire audience reach. Since then, SYS-CON has successfully navigated the challenging frontier of the Internet technology markets. "The information published in our integrated statement certainly strengthened our worldwide leadership as the number one Internet technology publisher, both in print and online," Kircaali said. "We are also now the keynote keynote /key·note/ (ke´not) in homeopathy, the characteristic property of a drug that indicates its use in treating a similar symptom of disease. presenters at the leading Internet technology conferences." Since publishing their BPA Integrated Audit, Java Developer's Journal's advertising page count has more than doubled, from 57 pages (June 1999) to 116 pages (June 2000). "More importantly," Kircaali added, "our monthly advertising revenue tripled for the same period." Other BPA Integrated Audits produced include Technology Marketing Corporation, Construction Equipment Magazine, and Adams Business Media/Meetings Group. BPA also completed its first Integrated Audit in the UK for Jane's Information Group. "Our BPA Integrated Audit Statement is now an integral part of our media kit," Kircaali said. "Although we are still using both our BPA circulation statements and interactive audit reports, we think, going forward, that we will solely rely on the comprehensive information presented in our Integrated Audit Statement." About BPA A not-for-profit organization since 1931, BPA International is the measure of success -- the preferred global provider of audited data for the marketing and media/information industries. Media owners, advertisers, and advertising agencies govern the tripartite TRIPARTITE. Consisting of three parts, as a deed tripartite, between A of the first part, B of the second part, and C of the third part. organization. Our international membership consists of more than 2,500 media properties (print, electronic, face-to-face, wireless, databases) and 2,800 media buyers in over 20 countries. Visit www.bpai.com for the latest audit reports, membership information and news. About SYS-CON Publications: SYS-CON, recently named as the fastest-growing, privately held publishing company in America by Inc. 500, is the world's leading publisher which exclusively serves Internet technology markets. All of the company's titles are either the leading or the only publications in their respective markets. SYS-CON currently publishes Java Developer's Journal (www.javadevelopersjournal.com) and Java Buyer's Guide (www.javabuyersguide.com) targeting developers using Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982. (Nasdaq:SUNW SUNW Sun Microsystems, Inc (former stock symbol; now JAVA) SUNW Stanford University Network Workstation (Sun Microsystems, Inc) ) Java programming language; XML-Journal (www.xml-journal.com) and XML XML in full Extensible Markup Language. Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations. Buyer's Guide (www.xmlbuyersguide.com) targeting XML technology professionals; ColdFusion Developer's Journal (www.coldfusionjournal.com), an exclusive monthly print and online magazine for Allaire's (Nasdaq:ALLR) ColdFusion Web development software; JBuilder Developer's Journal (www.jbuilderjournal.com) for Borland/Inprise (Nasdaq:INPR INPR Institute for National Policy Research (Taipei, Taiwan) INPR Inventory Project Report INPR International Network on Personal Relationships ) users; PowerBuilder Developer's Journal (www.powerbuilderjournal.com) for Sybase (Nasdaq:SYBS) customers; and Tango tango Spirited dance; also a South American ballroom dance. It evolved in the dance halls and, perhaps, the brothels of poorer districts of Buenos Aires, Arg., possibly influenced by the Cuban habanera. It was made popular in the U.S. Developer's Journal (www.tangojournal.com) for Pervasive Software Pervasive Software Pervasive develops and distributes data infrastructure software that enable corporations to integrate, analyze, secure, manage and harvest data from disparate sources. (Nasdaq:PVSW PVSW Pervasive Software Inc. ). The company recently announced forthcoming Wireless-Journal (www.Wireless-Journal.com), the first and only monthly magazine serving the industry of Wireless technologies. SYS-CON today reaches over half a million Internet technology professionals each month with its specialty journals, magazines, books, conferences and the SYS-CON Interactive portal with its 27 Web sites at www.sys-con.com. |
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