BP Chooses Sapient to Develop Global Internet Platform; Solution to Enhance BP's Brand Online and Result in Significant Cost Savings.CAMBRIDGE, Mass. & LONDON -- Sapient sa·pi·ent adj. Having great wisdom and discernment. [Middle English, from Old French, from Latin sapi (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : SAPE SAPE Sapient Corp (stock symbol) SAPE Substance Abuse Prevention Education SAPE Survivable Adaptive Planning Experiment SAPE Sexual Assault Prevention and Education ), a business consulting and technology services firm, today announced it is helping BP, one of the world's largest energy businesses, develop a Global Internet Platform to extend and improve BP's brand online. The platform is designed to help BP deliver a more coherent online presence while dramatically reducing the cost of managing the many Web sites the company has gained via acquisitions. Previously, more than 200 of BP's Web sites used different standards and technologies, which resulted in an inconsistent user experience, dilution of such brands as BP and Castrol, and high operating costs operating costs npl → gastos mpl operacionales . To solve this challenge, Sapient researched how BP's stakeholders Stakeholders All parties that have an interest, financial or otherwise, in a firm-stockholders, creditors, bondholders, employees, customers, management, the community, and the government. , which represent a diverse population ranging from investors to commercial and retail customers, students, and government organizations, use and perceive BP's Web sites. Additionally, Sapient reviewed over 230 public-facing BP Web sites around the world to determine the usability, design and technology requirements. This process led to an updated Web interface, navigational structure, and technology architecture standards, which will enable BP to improve usability significantly, while lowering its costs associated with the development, infrastructure and hosting of multiple, disparate sites. David Bickerton, head of external communications at BP, commented: "BP needed a flexible and sustainable solution to bring together our many and varied Web presences into a consistent framework. We chose Sapient because its team understood our business objectives, and had the creative and technical expertise we were looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. to achieve these objectives. The quality of Sapient's people and their ability to drive results while being flexible on the approach were essential to helping BP achieve its goals." The Global Internet Platform serves each of BP's country and product business lines, as well as all of its public-facing Web sites, including bp.com and Castrol.com. The platform helps ensure consistent quality of online brand presentation and provides a basis for dynamic marketing and communication. Sapient also created a set of shared tools and services for the different brands and businesses to give BP the necessary flexibility and scalability to standardize stan·dard·ize v. 1. To cause to conform to a standard. 2. To evaluate by comparing with a standard. both new and existing sites. To accelerate time to market and optimize delivery cost for the development of the first release, which included bp.com, Sapient used its Global Distributed Delivery (GDD GDD Gesellschaft für Datenschutz und Datensicherung GDD Global Data Dictionary GDD Geographically Distributed Development GDD Game Design Document GDD Glaucoma Drainage Device GDD Gnathodiaphyseal Dysplasia GDD Group Divisible Design GDD Global Distributed Diary ) model, which combined teams based in the UK and India. Added Shaun Schmidt at Sapient: "In working closely with BP from the beginning to develop the strategy, we were able to move swiftly and successfully from creative concept to completion. Most importantly Adv. 1. most importantly - above and beyond all other consideration; "above all, you must be independent" above all, most especially , we did this in the context of achieving explicit business goals - brand enhancement, improving the audience experience and driving cost savings. We look forward to a successful ongoing relationship with BP." About Sapient Sapient is a leading business consulting and technology services firm that plans, designs, implements and manages information technology to improve business performance for Global 2000 clients. Sapient was founded in 1991 based on a single promise: to deliver the right business results, on time and on budget. Sapient's fixed-price/fixed-time model, combined with industry, design, technology and process expertise, provides clients with the highest business value at the lowest total cost of ownership. Headquartered in Cambridge, Massachusetts This article is about the city of Cambridge in Massachusetts. For the English university town, see Cambridge, England. For other places, see Cambridge (disambiguation). Cambridge, Massachusetts is a city in the Greater Boston area of Massachusetts, United States. , Sapient has offices in Canada, Germany, India, the UK, and the US. More information about Sapient can be found at www.sapient.com. Sapient is a registered service mark of Sapient Corporation. ### |
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