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BP's Amoco Ultimate Promotion to Give Away ''Gas for Life'' and More Than 100,000 Gas-Related Prizes; ''Gold Standard'' Promotion Launches at Participating Locations June 1.


CHICAGO -- BP announced today the launch of its "Gold Standard" promotion to reward consumers who purchase Amoco Ultimate premium fuel at participating BP locations from June 1st through August 2nd.

"Gold Standard" participants will have the chance to win more than 100,000 gas-related prizes, including five 'Gas for Life' grand prizes. To ensure all prizes are claimed by consumers, the promotion includes a second chance to win any unclaimed prizes.

"As summer comes and more people hit the road for cross-country trips and family vacations, we're excited to offer them the opportunity to win great prizes and experience the "the gold standard" of premium fuels - Amoco Ultimate," said Barney Shirreffs, U.S. Director of Fuels Product Management. "Amoco Ultimate, which has ranked number one in quality by surveyed consumers for the past 15 years(i), helps keep engines' clean and a cleaner engine can result in more performance with smoother acceleration and less pollution(ii)."

The "Gold Standard" promotion features a scratch-and-win game card that can be played on-site at participating BP locations by customers who purchase eight or more gallons of Amoco Ultimate in a single visit. To receive the game card, customers are required to show a valid receipt to their cashier CASHIER. An officer of a moneyed institution, who is entitled by virtue of his office to take care of the cash or money of such institution.
     2. The cashier of a bank is usually entrusted with all the funds of the bank, its notes, bills, and other choses in
 upon date of purchase. BP customers are eligible to play the "Gold Standard" promotion each time they purchase the required amount of Amoco Ultimate during the promotion period. Customers who received non-winning cards will have a second chance to win by visiting www.BPgoldstandard.com beginning June 1. Customers can also request a game card by mail.

The "Gold Standard" promotion will be supported with a national marketing campaign that includes on-site POP materials at all participating locations and radio advertisements, billboards and professional site greeters in select markets.

"Gold Standard" Prizes

"Gold Standard" Grand Prize winners will be awarded one $1,200 Amoco Ultimate prepaid pre·pay  
tr.v. pre·paid, pre·pay·ing, pre·pays
To pay or pay for beforehand.



pre·payment n.
 gas card (or equivalent chosen by sponsor) beginning in 2005 and continuing each year for 50 years. Other consumer prizes include:

--One $1,200 Amoco Ultimate Prepaid Gas Card for one year from BP (25 First Prize Winners)

--$10 Amoco Ultimate Prepaid Gas Card (1,000 Second Prize Winners)

--$5 Amoco Ultimate Prepaid Gas Card (100,000 Third Prize Winners)

(i) Ranked #1 in quality in America by a national survey of drivers.

(ii) Based on the results of fleet testing comparing the performance of cars with clean engines to the same cars with engines that are dirty due to use of industry average fuels at minimum detergency de·ter·gen·cy  
n.
The power or quality of cleansing.

Noun 1. detergency - detergent quality; the quality of having cleansing power
detergence

usefulness, utility - the quality of being of practical use
.

Game Disclaimers

No purchase necessary. Open to legal residents of the continental U.S., excluding residents of DE, MD, NJ and VA, who are 21 and over and licensed drivers. Void in DE, MD, NJ, VA, and where prohibited. To receive one game card and official rules, send a self-addressed stamped envelope A self-addressed stamped envelope (SASE), or just stamped addressed envelope (SAE) in the UK, is often just that: an envelope with the sender's name and address on it, with affixed paid postage and mailed to a company or private individual.  postmarked by 8/2/05 and received by 8/9/05, to: BP Amoco Ultimate Game, P.O. Box 7618, Melville NY 11775-7618. VT residents may omit o·mit  
tr.v. o·mit·ted, o·mit·ting, o·mits
1. To fail to include or mention; leave out: omit a word.

2.
a. To pass over; neglect.

b.
 return postage. Official rules available in-store or online at www.BPgoldstandard.com. Game ends 8/2/05.

About BP

BP markets more than 15 billion gallons of gasoline gasoline or petrol, light, volatile mixture of hydrocarbons for use in the internal-combustion engine and as an organic solvent, obtained primarily by fractional distillation and "cracking" of petroleum, but also obtained from natural gas, by  every year to U.S. consumers through 14,000 retail outlets retail outlet npunto de venta

retail outlet npoint m de vente

retail outlet retail n
 and supplies more than four billion gallons of fuel annually to fleets, industrial users, auto and truck manufacturers, railroads rail·road  
n.
1. A road composed of parallel steel rails supported by ties and providing a track for locomotive-drawn trains or other wheeled vehicles.

2.
 and utilities.

BP is the single, global brand formed by the combination of the former British Petroleum, Amoco Corporation, Atlantic Richfield (ARCO ar·co  
adv. & adj. Music
With a bow. Used chiefly as a direction to indicate the resumption of bowing after a pizzicato passage.

Adj. 1.
) and Burmah Castrol. BP is a global producer, manufacturer and marketer of oil, gas, chemicals and renewable energy Renewable energy utilizes natural resources such as sunlight, wind, tides and geothermal heat, which are naturally replenished. Renewable energy technologies range from solar power, wind power, and hydroelectricity to biomass and biofuels for transportation.  sources.
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Publication:Business Wire
Geographic Code:1USA
Date:May 26, 2005
Words:597
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