BP&N Seattle, Cf2GS Merge to form Bozell/Seattle; True North Acquisition Spawns Northwest Advertising Powerhouse.SEATTLE--(BUSINESS WIRE)--Jan. 29, 1998--Seattle advertising agencies Borders, Perrin & Norrander, known for its award-winning creative campaigns, and Cf2GS, a Northwest industry leader in relationship marketing, have merged to become Bozell/Seattle, company executives announced today. With nearly 70 employees and estimated 1998 capitalized billings of $75 million, Bozell/Seattle will be among the top three advertising agencies in the region. The merger unites the core strengths of each firm, positioning Bozell/Seattle as the Northwest's only full service agency uniquely suited to building brand value for clients via integrated relationship marketing programs, traditional advertising services, and an award-winning creative product. The new agency will retain all of Cf2GS and BP&N's existing clients, including Starbuck's, Brooks Athletics athletics or track and field also track-and-field games Variety of sport competitions held on a running track and on the adjacent field. It is the oldest form of organized sports, having been a part of the ancient Olympic Games from c. , Hewlett-Packard, Eddie Bauer Eddie Bauer (NASDAQ: EBHI) is a clothing store chain. Headquartered in Bellevue, Washington, and a subsidiary of Eddie Bauer Holdings (formerly Spiegel, Inc.), the company was founded in Seattle in 1920 as "Eddie Bauer's Sport Shop" by its namesake, Eddie Bauer (1899 – , Airtouch Cellular, Royal Caribbean Cruise Line A cruise line is a company that operates cruise ships. Cruise lines have a dual character; they are partly in the transportation business, and partly in the leisure entertainment business, a duality that carries down into the ships themselves, which have both a crew headed by the and California State Automobile Association The California State Automobile Association is a motor club dedicated to improving roads, proposing traffic laws and improvement of overall driving conditions. It was founded in 1907 as an offshoot of the Automobile Club of Southern California (ACSC) to serve members in Northern (handled out of a San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden service office.) The two firms' combined expertise, along with Bozell Worldwide's international network of offices and affiliates, positions Bozell/Seattle for incremental Additional or increased growth, bulk, quantity, number, or value; enlarged. Incremental cost is additional or increased cost of an item or service apart from its actual cost. growth in the region's bullish Bullish Word used to describe an investor's attitude. Bullish refers to an optimistic outlook, while bearish means a pessimistic outlook. bullish economy. "This unique fusion of resources and expertise under the Bozell Worldwide banner provides integrated 'one-stop shopping' for existing clients and potential new business," notes Bozell/Seattle President Pete Hatt, formerly CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of BP&N. "We expect to be a strong contender for Northwest business that might otherwise look outside the area to find a full-service international agency." The strategic move follows the purchase of BJK&E by True North Communications. Prior to the merger, Cf2GS and BP&N operated as independent True North subsidiaries. BP&N has earned a reputation for creative excellence since its founding in 1977 and Cf2GS, founded as Christiansen & Fritsch in 1988, has a strong growth record fueled principally by its expertise in relationship marketing. As Bozell/Seattle, the two agencies will combine all creative, account service, management and administrative operations. BP&N's Portland, Ore., office, headed by president Michael O'Rourke and creative director Terry Schneider, will undergo a management buyout Management buyout (MBO) Leveraged buyout whereby the acquiring group is led by the firm's management. management buyout See going private. , and will remain an independent agency brand with an affiliate relationship to True North during the buyout Buyout The purchase of a company or a controlling interest of a corporation's shares. Notes: A leveraged buyout is accomplished with borrowed money or by issuing more stock. period. Cf2GS/San Francisco will continue as part of the newest Bozell operation. Several Cf2GS executives will take on new roles with the firm. Co-founder and president Bill Fritsch will assume duties as managing director, Bozell advertising. Tom Sperry will be managing director, Bozell relationship marketing. David Giersdorf will take on a True North corporate assignment working directly with Chuck Peebler, president of True North, to develop and extend relationship marketing into other areas of the parent corporation. Cf2GS co-founder Ron Christiansen has chosen to pursue other business interests. Cynthia Grant, another Cf2GS partner, has elected to remain in Portland to pursue other interests. BP&N's Managing Director Michael Hoffman will stay with the new Bozell office to help direct business development and account management, along with Dave Sharp Dave Sharp, (born in the Kersal district of Salford, Lancashire, 28 January 1959) is an English guitarist, most noted for co-founding along with Mike Peters, The Alarm. , Cf2GS director of client services. Cf2GS Creative Director Mary Knight will assume the same position with Bozell/Seattle, Tony Gonchar will remain director of database marketing, and Dustin Dickenson will continue as director of print production. The merger is expected to have a positive impact on agency staffing, with additional hiring planned to service new and existing accounts. The company will jointly occupy the second and fourth floors of Seattle's National Building, formerly occupied independently by BP&N and Cf2GS. Bozell/Seattle is headquartered at 1008 Western Ave., Seattle, WA 98104. Phone 206/223-6464. Bozell Worldwide is the 11th largest U.S. advertising agency, with more than 90 offices in over 50 countries. It is a unit of True North Communications Inc., the sixth largest advertising agency holding company, with over 300 offices worldwide. CONTACT: WHaM Communications Melanie Wilhoite or Pete Pedersen 206/223-1606 or Bozell/Seattle |
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