BOXING.COM, Active Apparel Group Team Up to Introduce Everlast Shop Zone.VANCOUVER, British Columbia--(BW SportsWire)--Nov. 3, 1999-- Selection of Active Apparel's Everlast activewear now available on one of Internet's leading boxing sites BOXING.COM (1) (Computer Output Microfilm) Creating microfilm or microfiche from the computer. A COM machine receives print-image output from the computer either online or via tape or disk and creates a film image of each page. , a Communicate.com property, and Active Apparel Group (Nasdaq:AAGP AAGP American Association of Grant Professionals AAGP American Association of Geriatric Psychiatry AAGP American Academy of General Practice AAGP Aerobic Attached Growth Process AAGP Aeromedical Airlift Group AAGP Acoustic Analysis Guidance Product ), a leading designer, marketer and supplier of women's and men's activewear, sportswear, and swimwear, today announced that a selection of Active Apparel's Everlast men's and women's wear women's wear n. Clothing for women. is now available through the newly-created Everlast Shop Zone on BOXING.COM, a major online boxing-only Internet site. Debuted during BOXING.COM's live multilingual simulcast of the Oscar De La Hoya/Felix Trinidad fight, the Everlast Shop Zone provides a unique opportunity for boxing fans to shop for Everlast sporting wear while enjoying live events, weekly news, boxing expert opinions, results, contests and world rankings. The relationship between Active Apparel's Everlast brand and BOXING.COM is a progressive move that brings together two prominent names in the boxing circuit. Rolando Espinoza, Executive Producer of BOXING.COM, says, "Integrating the three C's -- content, community and commerce -- on an entertainment sports site is still relatively new and is increasing BOXING.COM's appeal to visitors. The live simulcast alone attracted over 35,000 visitors per hour who can now shop for Everlast apparel while listening to event coverage." For the month of November, including BOXING.COM's live simulcast of the rematch of Evander Holyfield Evander "The Real Deal" Holyfield (born October 19, 1962 in Atmore, Alabama) is a professional boxer from the United States and a multiple world champion in both the cruiserweight and heavyweight divisions. and Lennox Lewis Lennox Claudius Lewis CBE (born September 2 1965 in West Ham, London, England) is a retired professional boxer who represented Canada in the Olympics and fought under the British flag as a professional. He is a former undisputed lineal heavyweight champion. on November 13, BOXING.COM visitors can enter and win an EVERLAST(R) Sherpa Hooded Sweatshirt sported by the "Ferocious" Fernando Vargas Fernando Vargas (born December 7, 1977 in Oxnard, California) is an American boxer and two-time world champion, who won a bronze medal as an amateur at the 1995 Pan American Games in Mar del Plata. His nicknames include "Ferocious" and "The Aztec Warrior". , Junior Middleweight junior middleweight n. In both senses also called super welterweight. 1. A weight division in professional boxing having an upper limit of 154 pounds (69.3 kilograms), between welterweight and middleweight. 2. World. To enter, check out http://WWW.BOXING.COM. About BOXING.COM BOXING.COM, a Communicate.com property, is one of the Internet's biggest online boxing-only productions. With weekly news, boxing-expert opinions, results, contests and world rankings, BOXING.COM delivers the sweet science to international sports fans. Various "bleeding edge A pun on "leading edge." It implies that using the latest technology is often risky because it has not been tested with enough users and may not perform as expected. Introducing an advanced product or service is also risky because the user community may not be ready for it or really want " online technologies bring voice chat sports communities, real-time voting and free web-radio main event simulcasts to the next generation of boxing fans. Pugilist photos, ringcard girls, expert how-to's and fitness-related merchandise makes BOXING.COM one of the sport's leading sites. About Active Apparel Headquartered in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , Active Apparel Group, Inc. is a designer, marketer and supplier of women's and men's activewear, sportswear, and swimwear. The Company sells its product collections under the Everlast brand name in addition to other exclusive licensing arrangements. The Company's products are manufactured by third party independent manufacturing contractors and are sold to over 20,000 retail locations throughout the United States and Canada, including a variety of department stores, specialty stores, catalog operations and better mass merchandisers. Active Apparel's Web site can be found at http://www.everlastusa.com. This release contains forward-looking statements that involve risks and uncertainties. The Company's actual results could differ materially from those anticipated in these forward-looking statements. Factors that may cause such differences include, but are not limited to, the Company's expansion into new markets, competition, technological advances and availability of managerial personnel. |
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