BOWFLEX, INC. RECORDS FIRST MILLION DOLLAR MONTH.

VANCOUVER, BRITISH COLUMBIA--(BUSINESS WIRE)--Bow Flex Inc. (TSE See Tokyo Stock Exchange.

TSE

1. See Tokyo Stock Exchange (TSE).

2. See Toronto Stock Exchange (TSE). :BFX BFX Bitware Fax ) today released figures showing February to be the biggest sales month in the company's history. Net sales topped US$1,000,000 (CDN (Content Delivery Network) A system of distributed content on a large intranet or the public Internet in which copies of content are replicated and cached throughout the network. $1,350,500), breaking all previous records and making February '97 the company's first Million Dollar Month.

Occurring in the shortest month of the year only makes this achievement all the more notable - as does the fact that the company's expanded ad campaign hasn't even kicked off yet.

In 1996 Bow Flex announced plans to launch a series of infomercials set to air in early 1997.

Produced by the award-winning infomercial company, Stilson & Stilson, the 30 minute spots are expected to drive this upward sales trend even higher.

Bow Flex, the direct marketing firm specializing in the manufacturing and distribution of home-fitness equipment and other consumer products, is riding a wave of booming revenue and profit performance.

In the first three quarters of 1996, net profits exceeded those registered for the entire previous fiscal year. Growth in net earnings per share rose to CDN$0.10. At the same time, Bow Flex reported an increase in its cash position by 51 %.

For further information contact: Rod Rice, Chief Financial Officer at 1-800-382-0773

On behalf of the Board of Directors, Brian R. Cook, Chairman, President & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. -0-

The Toronto Stock Exchange Toronto Stock Exchange (TSE)

Canada's largest stock exchange, trading approximately 1,200 company stocks and 33 options. has not reviewed and does not approve or disapprove of the adequacy or accuracy of this release.

CONTACT: Bow Flex Inc.

Rod Rice, CFO See Chief Financial Officer. , 800/382-0773

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Publication:	Business Wire
Date:	Mar 5, 1997
Words:	249
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Topics:	Exercise equipment industry Finance Home exercise equipment

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