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BOTTLED WATER SALES BOOMING.


Byline: Chris Roush Bloomberg News

Bottled-water sales increased 9.6 percent to $3.9 billion in the U.S. in 1997, tripling the growth of soft drinks as consumers turn to healthier beverages.

Domestic consumers drank 3.42 billion gallons of bottled water last year, up from 3.12 billion gallons in 1996. The average consumer now drinks 12.7 gallons annually, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 numbers released this week by Beverage Marketing Corp., a New York-based consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee
consulting company

business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a
.

California remains the top market for bottled water, with four times the number of gallons sold as the second-largest market. In fact, Californians drank 893,700 gallons of bottled water in 1997, more than the next four states combined: Florida (221,700 gallons), Texas (218,700), New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 (204,400) and Arizona (124,900).

``The price of bottled water on average has been declining, giving consumers better value and helping boost sales growth,'' said Michael Bellas Michael Bella (born September 29, 1945 in Duisburg) is a former German footballer.

Between 1964 and 1978 Bella played for MSV Duisburg in the Bundesliga, playing 405 games, a record for the club. He scored 13 goals in this time.
, chairman of Beverage Marketing.

Sales in the domestic carbonated soft-drink market increased 3.2 percent in 1997, down from 3.6 percent growth in 1996, according to industry tracker Beverage Digest.

Nestle SA's Perrier Group, which includes No. 1 bottled water Arrowhead arrowhead, any plant of the genus Sagittaria, widely distributed marsh or aquatic herbs of the primitive family Alismataceae (water-plantain family). The name derives from the arrowhead-shaped leaves of many species.  and No. 2 Poland Spring, saw its market share increase to 28.1 percent from 26.7 percent last year.

CAPTION(S):

Chart

CHART: GUSHER

Annual consumption of bottled water has increased tenfold tenfold
Adjective

1. having ten times as many or as much

2. composed of ten parts

Adverb

by ten times as many or as much

Adj. 1.
 since 1976, from 317 million gallons to 3.4 billion. Gallons (in millions) of bottled water sold over the past two decades.

Traci Wooden / Daily News
COPYRIGHT 1998 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:BUSINESS
Publication:Daily News (Los Angeles, CA)
Geographic Code:1USA
Date:Apr 16, 1998
Words:254
Previous Article:IN BRIEF.
Next Article:RITE AID COMPLEX GETS BIG KICKOFF.



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