BOSTON-BASED COMPANY BUYING MAGIC INTERNATIONAL.Byline: Gregory J. Wilcox Daily News Staff Writer Magic International, producer of the world's largest apparel trade shows, is being bought for more than $200 million by Boston-based Advanstar Communications Inc., officials said Wednesday. Joe Loggia loggia Hall, gallery, or porch open to the air on one or more sides. It evolved in the Mediterranean region as an open sitting room with protection from the sun. It is often a roofed, arcaded open gallery on an upper story overlooking a court, though it can also be a , president of Woodland Hills-based Magic, said the deal will help his company expand both domestically and internationally. ``It brings some global resources to the company that we didn't have. We've never had an office in other countries so this will enable our customers to extend their reach internationally,'' he said. Loggia will remain Magic's president and become a general manager of Advanstar's fashion and apparel sector. Magic, with 50 employees, produces three apparel trade shows that run concurrently twice a year in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. - Magic, WWDMagic and Magic Kids. The shows are held in February and August, attracting 175,000 buyers and sellers of men's, women's and children's clothing. Loggia said there is a waiting list of companies wanting to exhibit their products. Magic's show in February covered almost 2 million square feet of exhibit space. Magic was formed in 1934 as the Men's Apparel Guild In California, a non-profit trade group for clothing manufacturers based in the state. It became a for-profit company in 1993, retaining the trade group's acronym acronym: see abbreviation. A word typically made up of the first letters of two or more words; for example, BASIC stands for "Beginners All purpose Symbolic Instruction Code. as its name. Advanstar Communications publishes 100 publications and owns and operates 99 expositions and conferences worldwide, such as the New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. Artexpo. Robert L. Krakoff, Advanstar's chairman and chief executive officer, said plans call for a sports apparel and high-end men's clothing store to be added to Magic's current lineup A criminal investigation technique in which the police arrange a number of individuals in a row before a witness to a crime and ask the witness to identify which, if any, of the individuals committed the crime. of three trade shows. ``This is a marquee property in both the fashion industry and exposition exposition or exhibition, term frequently applied to an organized public fair or display of industrial and artistic productions, designed usually to promote trade and to reflect cultural progress. field,'' he said of Magic. ``It's just like baseball teams. We know the good ones from the bad ones and this has been one of the best in the world.'' The transaction has been approved by directors at both of the privately-held companies but details of the terms were not announced. |
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