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BOSTON GLOBE PUBLISHES ITS FIRST 'NICHE' PUBLICATION; KICK MAGAZINE IS GUIDE TO COLLEGE FEST '93

 BOSTON, Sept. 29 /PRNewswire/ -- The Boston Globe has published its first 'niche' publication, with the introduction of Kick Magazine, The Boston Globe's Guide to College Fest '93.
 Niche publications -- targeted to particular audiences or 'niche' markets -- is a business opportunity that the Globe and other major metro newspapers have been exploring for the last few years to increase market share and advertising revenue.
 Kick, targeted to Boston's 18-22-year-old college market, is a 64-page show guide published for the College Fest Expo taking place Oct. 2 and 3 at the Hynes Convention Center. The Globe has printed 70,000 copies of the four-color magazine, with 55,000 being distributed to local campuses and 15,000 being distributed at the exposition. Last year, more than 19,000 students attended the event, which had more than 100 exhibitors.
 The Globe has been print media sponsor for College Fest for the last three years. In 1992, the Globe published an eight-page insert inside its Thursday Calendar magazine for this event.
 The magazine was mostly written by local college students and contains articles focusing on the Boston club scene, a guide to eating out after hours, sports (sky surfing, snow boarding), a quick guide to assembling a sound system, independent film houses and more.
 Kick does have one piece -- Boston 101-- written by five Boston Globe staff writers on getting around a few key, popular neighborhoods, Kenmore Square, Newbury Street, Harvard Square, Central Square, and Allston-Brighton.
 Advertising for the effort doubled expectations, with 41 ad pages sold by the Globe staff. Advertisers include a number of local retail and national advertisers. According to Globe officials, the magazine offers advertisers a quality product targeted to an important market at affordable rates. A full-page, black-and-white ad, for example, cost $1,100.
 While no specifics as yet are available on future efforts, the Globe has discussed additional niche publications directed to seniors and more Kicks for college students.
 -0- 9/29/93
 /CONTACT: Richard P. Gulla, public relations director, of The Boston Globe, 617-929-3288/


CO: The Boston Globe ST: Massachusetts IN: PUB SU: PDT

JL-DJ -- NE006 -- 6870 09/29/93 13:48 EDT
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Date:Sep 29, 1993
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