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BOSTON CHICKEN ASSIGNS AD ACCOUNT TO BAYER BESS VANDERWARKER

 BOSTON CHICKEN ASSIGNS AD ACCOUNT TO BAYER BESS VANDERWARKER
 CHICAGO, Nov. 9 /PRNewswire/ -- Boston Chicken today assigned Bayer Bess Vanderwarker its national advertising account following a competition that began two months ago and was narrowed last month to four finalists. Billings are undisclosed.
 According to F. Warren Ellish, vice president, Marketing at Boston Chicken, "We believe that Bayer Bess Vanderwarker is the long-term partner that we are seeking to establish and grow our business. The quality and chemistry of the people at the agency along with their demonstrated strategic, creative and business-building ideas specific to our needs made them a logical choice."
 Boston Chicken is a Naperville, Ill., franchise operator with 64 retail prepared food outlets currently operating in 11 states. Ninety outlets in 15 states are forecasted by year-end. Two hundred and forty (240) outlets are projected by the end of 1993.
 Boston Chicken, pioneer of the prepared food store concept and America's largest rotisserie chain, is committed to the idea that no short-cuts be taken in preparing entrees and side dishes, yet the food is ready for customers when they either walk in the door or place advance orders via the phone or fax. Each farm-fresh, USDA-grade A chicken is enhanced by marinating overnight in an award-winning proprietary recipe, then slowly roasting to moist perfection for more than two hours in a brick-fired oven. The large selection of hot and cold savory side dishes, fresh pot pies, "old-fashioned chicken soup," and baked goods are freshly prepared every day without additives, preservatives or artificial ingredients, using the company's exclusive recipes.
 The prepared food store design enables customers to easily select single servings of any Boston Chicken item, complete individual meals and value meals to meet patrons' family, party and business-meeting needs. All value-priced, conveniently packaged and ready to go.
 Gary Bayer, chairman, chief executive officer and chief creative officer of Bayer Bess Vanderwarker, stated that "We are very pleased to have won this account. Boston Chicken is a growth-oriented business with a wonderful product, and we look forward to contributing to our newest client's growth."
 Bayer Bess Vanderwarker is a privately held, independently operated advertising agency serving a total of 11 clients, including The Quaker Oats Company, Motorola, Ameritech and Helene Curtis.
 -0- 11/9/92
 /CONTACT: F. Warren Ellish of Boston Chicken, 708-955-6100, or Liane Adduci of Bayer Bess Vanderwarker, 312-861-3814/ CO: Boston Chicken; Bayer Bess Vanderwarker ST: Illinois IN: ADV SU:


AH -- NY121 -- 8988 11/09/92 19:05 EST
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Publication:PR Newswire
Date:Nov 9, 1992
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