BOS Subsidiary Lynk Appoints David Dines to Lead Global Marketing and Strategy.Business Editors LOS ANGELES--(BUSINESS WIRE)--Jan. 15, 2001 Seasoned Marketing and Strategy Expert Will Drive Lynk's Efforts to Grow Business Lynk, a subsidiary of B.O.S. - Better On-line Solutions (Nasdaq:BOSC) and a provider of robust, toll-quality IP telephony The two-way transmission of voice over a packet-switched IP network, which is part of the TCP/IP protocol suite. The terms "IP telephony" and "voice over IP" (VoIP) are synonymous. solutions for enterprises, announced today the appointment of industry veteran David Dines as Vice President of Marketing. Dines will plot strategy and lead the overall marketing effort within the company, including product development and management, branding, corporate identity and corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. . "We are pleased that David has joined our executive team," said Jacob Lee, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Lynk. "His strategic vision and his broad experience in the IP telephony market will help us grow our business by delivering solutions that customers want." Dines added, "IP telephony is at the inflection point Inflection Point An event that changes the way we think and act. -Andy Grove, Founder of Intel. Notes: For example, the fall of the Berlin Wall was an inflection point in global politics and the commercialization of the Internet was an inflection point in technology. , and we are going to witness the rapid and widespread market adoption of this exciting new technology over the next two years. I look forward to working with the Lynk team to build the products that meet the demands of today's enterprise customers." Dines joins Lynk from Tundo, where he served as Director of Corporate Marketing. Prior to Tundo, he covered call Covered Call Having a long position in an asset combined with a short position in a call option on the same underlying asset. Notes: This is considered to be one of the safest option positions. center infrastructure and multimedia technologies for the Aberdeen Group Aberdeen Group is a provider of business-related research services. It has its headquarters in Boston, Massachusetts and belongs to the Harte-Hanks group. Founded in 1988, Aberdeen's research is used by over 2. , a leading market research and consulting firm. While at Aberdeen he advised clients -- ranging from startups to Global 100 companies in the IP telephony, multimedia and contact center markets -- on marketing strategy. Dines also served as Vice President at The Faneuil Group, a call center and database marketing company that provided inbound and outbound sales, customer service and consulting services to major telecommunications and financial services clients. His background also includes management consulting to Fortune 500 companies, and marketing positions at Digital Equipment Corporation and GTE GTE General Telephone & Electronics GTE Génie Thermique et Énergie (French) GTE Gas Turbine Engine GTE Global Tropospheric Experiment GTE Geothermal Energy GTE Gas Turbine Efficiency plc (Sweden & USA) . He holds a Bachelors degree from Cornell University and a Masters Degree from Harvard University. About Lynk Lynk is a leading global developer and marketer of high-quality hardware and software IP telephony, telephony and data access convergence, and remote access solutions for the corporate market. Lynk is committed to providing complete solutions that deliver the performance, security, functionality, and robustness required by today's most demanding business applications. Established in 1995 as a subsidiary of Better On-line Solutions (NASDAQ: BOSC), Lynk markets its products through a growing network of distributors, VARs and affiliated companies Affiliated Companies A situation that occurs when one company owns a minority interest (less than 50%) in another company. Also refers to companies that are related to each other in some way. Notes: An affiliated company is sometimes referred to as a subsidiary. around the world. |
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