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BOS's Subsidiary, Odem Technologies, Has Entered Into a New Agreement With Positronic Industries for the Sale of Electronic Components and Has Expanded Its Existing Agreement With Sensata Technologies Inc.


RISHON LE'ZION, Israel -- B.O.S. Better Online Solutions Ltd. ("BOS" or the "Company") (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:BOSC)(TASE TASE Tel Aviv Stock Exchange
TASE The All Seeing Eye
TASE Tactical Air Support Element
TASE Thrust Assessment Support Environment
TASE Telecontrol Application Service Elements (IEC communications protocol) 
:BOSC), announced today that its subsidiary, Odem Technologies 1992 Ltd. ("Odem"), has signed an agreement with Positronic Industries, Inc. for the supply of electronic components to the aviation and telecom markets in Israel.

In addition, Odem's appointment as a non-exclusive sales representative of Sensata Technologies Inc. ("STI STI systolic time intervals. ", previously Texas Instruments See TI.

(company) Texas Instruments - (TI) A US electronics company.

A TI engineer, Jack Kilby invented the integrated circuit in 1958. Three TI employees left the company in 1982 to start Compaq.
 Sensors & Controls) has been expanded to include the territories of Turkey, Greece and Asia. Odem has been serving as STI's non-exclusive sales representative to the Aerospace and Military industries in Israel for approximately 15 years.

BOS' management estimates that the new agreement entered into with Positronic Industries and the expansion of the scope of the agreement with STI will increase the Company's sales in the next 12 months by an aggregate of approximately $1 million.

Avidan Zelicovsky, Odem's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  and Head of BOS's RFID (Radio Frequency IDentification) A data collection technology that uses electronic tags for storing data. The tag, also known as an "electronic label," "transponder" or "code plate," is made up of an RFID chip attached to an antenna.  Division commented: "We are pleased with Positronic's and Sensata's choice of Odem. These developments demonstrate the continued momentum we are experiencing in our electronic components division. The expansion of the Sensata agreement is an important milestone in our penetration into new non-Israeli markets, and opens significant long-term growth opportunities for us."

Shmuel Koren, BOS's President & CEO, said "BOS continues to strengthen its electronic components business unit. The expansion of the STI agreement is a result of our focus on developing our international presence in this industry. We are looking forward to developing and further enhancing long term relationships with Positronic Industries and with Sensata Technologies."

About BOS

B.O.S Better Online Solutions Ltd. ("BOS") was established in 1990. Through its wholly owned subsidiaries Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
, BOS's activities are focused on two segments:

Supply-Chain Solutions segment, based on Odem Electronic Technologies 1992 Ltd., providing solutions in the RFID, semiconductors, electronic components, CCD CCD
 in full charge-coupled device

Semiconductor device in which the individual semiconductor components are connected so that the electrical charge at the output of one device provides the input to the next device.
, imaging, networking, telecom and automation fields.

Software Solutions segment, with products marketed under the BOSaNOVA brand name. These products deliver instant and transparent connectivity from IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries)  iSeries computers to personal computers, thin clients and browsers.

BOS is traded on NASDAQ (BOSC) and on the Tel-Aviv Stock Exchange (BOSC). BOS's website address is www.boscorporate.com.

The forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 contained herein reflect management's current views with respect to future events and financial performance. These forward-looking statements are subject to certain risks and uncertainties that could cause the actual results to differ materially from those in the forward-looking statements, all of which are difficult to predict and many of which are beyond the control of BOS. These risk factors and uncertainties include, amongst others, the dependency of sales being generated from one or a few major customers, the uncertainty of our being able to maintain current gross profit margins Gross profit margin

Gross profit divided by sales, which is equal to each sales dollar left over after paying for the cost of goods sold.


gross profit margin

A measure calculated by dividing gross profit by net sales.
, inability to keep up or ahead of technology and to succeed in a highly competitive industry, inability to maintain marketing and distribution arrangements and to expand our overseas markets, uncertainty with respect to the prospects of legal claims against BOS; and additional risks and uncertainties detailed in BOS's periodic reports and registration statements filed with the U.S. Securities and Exchange Commission. BOS undertakes no obligation to publicly update or revise any such forward-looking statements to reflect any change in its expectations or in events, conditions or circumstances on which any such statements may be based, or that may affect the likelihood that actual results will differ from those set forth in the forward-looking statements.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 20, 2007
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