BOPS, Inc. Expands its Management Team; Steve Schulz Joins BOPS as VP, Corporate Marketing, and Ivan Greenberg Promoted to VP, Platform Marketing.

Business Editors

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Aug. 28, 2001

BOPS, Inc., the leading provider of programmable broadband digital signal processing (DSP) cores, today announced it has named Steven E. Schulz as vice president, corporate marketing, and Ivan Greenberg, vice president, platform marketing, effective immediately.

"Steve and Ivan both bring strong marketing skills to our growing organization," said Mark Bowles, president and COO, BOPS, Inc. "Together, they will take our marketing activities to new levels."

Schulz most recently managed the CAD strategy for Texas Instruments' (TI) Worldwide ASIC marketing group. He has 20 years experience in EDA and design methodology and was a senior member of TI's technical staff. He is a founder and executive sponsor of the global System Level Design Language initiative (e.g. SLDL and Rosetta) for specifying hardware-software systems, and coordinated the popular VITAL standards initiative for accelerated ASIC libraries in VHDL. He has served as president of VHDL International and is currently vice-chairman and a member of the board of Accellera International. He has chaired the Design Sciences board at Semiconductor Research Corporation, and is a long-time member of the IEEE Computer Society Design Automation Standards Committee. He is a founding editor and columnist of more than 100 articles for Integrated System Design magazine.

Schulz holds a bachelor's degree in electrical engineering from the University of Maryland and an MBA from the University of Texas at Dallas. He is married with two children and lives in Dallas, Texas.

Greenberg was most recently director, marketing, broadband wireless and digital video solutions at BOPS. He joined the company in 1999 from Rendition where he was director technical marketing and where he led all strategic and technical marketing efforts for the world's first 3D graphics controller with 12MBytes of embedded DRAM. He has more than 16 years of experience in the semiconductor industry, including five years at Mitsubishi Semiconductor where he was director, marketing and business development. At Mitsubishi, Ivan spearheaded the company's first DSP intellectual property acquisition. Prior to joining Mitsubishi, Ivan was senior member of technical staff at GTE and Raytheon where he focused on CDMA spread spectrum modem design and advanced pulse-doppler radar system design respectively.

Greenberg received his bachelor's and master's degrees in electrical engineering from Northeastern University, Boston, Mass. He is married with one child and lives in San Francisco, Calif.

About BOPS

Based in Mountain View, Calif., BOPS, Inc. licenses and integrates scalable broadband DSP cores used in communications, mobile multimedia and wireless SOCs. BOPS offers a complete SOC prototyping environment for accelerated time to market, reduced risk, and ease of integration with ARM and MIPS. BOPS(R)-based SOCs are supported by an extensive alliance of hardware, software, and design partners. For more information, please visit: http://www.bops.com.

Editor's note: Digital photographs of Mr. Schulz and Mr. Greenberg are available.