BOOMj, Inc. Joins Adconion Ad Network for Targeted Advertising.

HENDERSON, Nev. -- BOOMj Inc. (OTCBB: BOMJ, www.BOOMj.com), a Web-based niche social network and e-commerce site serving more than 78 million Baby Boomers and adults over 35, today announced that it has formed a relationship with Adconion Media Group, the largest independent global advertising network whose proprietary platform combines optimization with a range of targeting solutions, to provide a targeted advertising network for BOOMj.com. In February BOOMj.com was ranked in the top 12,000 Web sites according to Alexa's ratings and is averaging more than 40,000 unique users daily.

BOOMj.com is now a part of the Adconion Network, and Adconion will also be including BOOMj in specific sponsorship packages.

"Adconion has developed an impressive advertising platform that is consistent with the approach we take to our community of adults who interact around similar content, passions and needs," said Wendy Borow-Johnson, President of BOOMj, Inc. "Working with Adconion allows us to provide targeted advertisements that are highly relevant to our demographic base."

"The addition of BOOMj.com to our network of publishers increases opportunities for agencies and marketers who want to reach both Baby Boomers and adults over the age of 35," stated Dan Alexander, director of media for Adconion Media Group. "We will continue to grow our network of publishers who connect with the audiences that agencies and marketers want to reach across channels."

BOOMj's targeted demographic audience represents more than two-thirds of all household income in the United States. BOOMj.com offers advertisers integrated media opportunities, allows brands to become part of the social network, create branded content and sponsor the BOOMj Today syndicated TV and on demand programming.

BOOMj offers Internet users over the age of 35 focused content and breaking news in health, finance, politics, technology, entertainment and lifestyle integrated with social networking tools and e-commerce shopping. BOOMj membership is free and active members are provided with reward points redeemable as cash in the www.Boomj.com store. BOOMj's leadership team has experience in media, retailing and e-commerce and is at the forefront of establishing the premier destination for Baby Boomers and Generation Jones.

About BOOMj Inc.

BOOMj.com, Inc.(TM )(OTCBB: BOMJ) is a leading Web-based niche social network and e-commerce site serving more than 78 million Baby Boomers and Generation Jonesers. BOOMj provides an integrated and highly focused community which incorporates personalized social networking, online shopping, travel deals, video programming, and breaking headline news and focused content in: health, finance, politics, lifestyle, and movies/entertainment for members. For more information regarding the company, please visit http://www.boomj.com.

About Adconion Media Group

Adconion Media Group is an international, independent Advertising Network which completed a record $80 million Series C round of funding led by Index Ventures in February 2008. Since its founding in 2005 the company has focused on the realization of performance-driven branding campaigns that deliver massive global reach. Adconion's clients consist of advertising agencies and direct advertisers as well as its partner base of premium websites from a wide range of sectors. Adconion combines its in-house technology and high touch client service with quality media to exceed its partners' campaign objectives. Adconion is headquartered in London, with North American headquarters in Santa Monica and offices around the world in Munich, Hamburg, Paris, Melbourne, Sydney, New York and Toronto. Adconion is member of the International Advertising Bureau (IAB) and a founding member of IASH Europe. Visit Adconion at www.adconion.com.

Safe Harbor Statement:

This news release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements generally can be identified by phrases that say BOOMj or its management "believes," "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements in this release that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All forward-looking statements are inherently speculative, and are subject to risks and uncertainties that could cause actual results to differ materially from those anticipated in forward-looking statements. These risks and uncertainties include those set forth from time to time in our filings with the Securities and Exchange Commission. We are under no obligation, and do not undertake any duty, to update these forward-looking statements at any time.