BOLDFISH: EXPRESS NETWORK - INTERNET'S FIRST INFRASTRUCTURE FOR COMMERCIAL EMAIL DELIVERY.

BoldFish, Inc., has launched its new BoldFish Express Network (BoldFish EN), which is poised to fundamentally transform the way savvy enterprises communicate with large numbers of customers. The BoldFish announcement comes during explosive growth of email used for time-sensitive customer communications to large audiences, pushing traditional email systems, bandwidth requirements and management processes far beyond their limits. BoldFish EN's patent-pending platform is the first complete, out-sourced, e-business communications system that reduces communication bottlenecks with purpose-built infrastructure. The platform is the first to deliver high-volume communications, eliminate the need for additional enterprise bandwidth, and transparently integrate with CRM applications, business analytic systems and customer databases.

"BoldFish EN provides the first e-mail dial-tone for e-business by locating network-intensive processes very close to their target destinations," said Barbara Tallent, president and chief executive officer of BoldFish. "Until now, essential e-business systems included e-commerce, CRM, financial and publishing applications, but none were connected to fast, efficient customer communications. BoldFish EN forges this connection, significantly reducing the stress on company networks while delivering the performance required for timely email delivery and automated management of bounced messages."

Up to now, delivering a mailing involved the sender having to deliver, one at a time, separate copies of the message to each recipient, using a protocol, Simple Mail Transfer Protocol (SMTP), that was never designed for fast bulk delivery. Under these conditions, the sender has to manage the huge bandwidth peaks needed to send a huge number of copies of similar messages. They also have to manage the computer resources needed to render all that mail, the disk space to queue it and the IT staff to manage that process over the hours and days that such a mailing would require. With BoldFish EN, these issues all change. In a matter of minutes, a template for the content and the minimal amount of data to customize that template are packaged together and sent in a compressed and securely encrypted package to the BoldFish Hub. There the messages are rendered and delivered under the 24/7 supervision of BoldFish's staff.

"Large scale customer communications can be made far more efficient for the sender and the network providers" commented Matt Cain, senior analyst at META Group. "BoldFish Express Network reflects this new kind of thinking, and provides a natural extension to the outsourcing trend that is rolling through businesses of all kinds. We expect CRM vendors and email service providers to subscribe to services like these to gain a competitive advantage via faster and more cost-effective message delivery."

Started in 1997, BoldFish Inc. is pioneering the development of out-bound email solutions. The company provides software and services for business-to-customer and business-to-business communication with an integrated email and Web-based product. The flagship marketing infrastructure service, BoldFish Express Network, enables high-volume, high-speed, personalized email delivery with intelligent management of bounced messages while minimizing enterprise network load. With an architecture and product that enable campaigns of millions of messages, BoldFish has a unique "opt-in" philosophy and incorporates an anti-spam clause in its licensing. Headquartered in Santa Clara, California, BoldFish is privately held and venture funded by Alloy Ventures and the Mayfield Fund. n