BOGO Wines(TM) To Be Introduced to the U.S. Market -- New Brand Linked With Cause Marketing Efforts for Adult Stem Cell Research.

CLEVELAND -- BOGO Wines(TM) will introduce its first three Italian wine selections beginning July 11th to U.S. consumers. The winery's "Buca di BOGO" Selections--2003 BOGO Rosso-Puglia IGT, 2004 BOGO Pinot Grigio-Delle Venezie IGT and 2004 BOGO Rosato-Puglia IGT--will be available (where legal) at www.bogowines.com. These are authentic Italian wines that are true to regional and varietal characteristics. The fine wine website - www.winesfromitaly.com, will be the master distributor for the E-commerce market.

Bill Schneeberger, Founder and CEO of BOGO, teamed with Stefano Sgarzi, owner of the world-class winery Cantine Sgarzi Luigi S.R.L. in Italy, to produce the initial selections for the brand. "I wanted to develop a brand of content and substance -- high quality wines, distinctive labeling and packaging, and a unique marketing concept which ties BOGO to the cause marketing efforts for Adult Stem Cell Research," Schneeberger noted.

A portion of the case sales of BOGO Wines(TM) will be directed toward organizations involved with Adult Stem Cell Research (ASCR). ASCR is focused on the cure and reversal of diseases and debilitating conditions including Parkinson's Disease, spinal cord injuries, heart disease, MS, Diabetes and as a means for sight restoration and repair to damaged bone tissue.

The BOGO Wines(TM) name is derived from its Buy-One-Give-One(TM) slogan, which reflects the cause marketing link with ASCR and also the distinctive manner in which the wine will be sold in BOGO Twin Pack cartons.

Mr. Schneeberger related that "while developing the branding for BOGO itself, it was clear that I should do more to differentiate Adult Stem Cell Research as the 'go-to' research of its kind." As such, Schneeberger created the Two Hearts(TM), the cause marketing icon that will be tied to all life giving Adult Stem Cell Research. Other marketers of goods or services interested in supporting ASCR through donations or proceeds by using the Two Hearts(TM) icon should contact Mr. Schneeberger.

Two of the organizations to benefit from case sales of BOGO Wines(TM) include The Thomas Hartman Foundation and SCI Research Advancement.

Mr. Schneeberger has been involved with wine distribution sales and management for more than 20 years, and has experience with sales channels ranging from small restaurants up to wholesale clubs.

For more information on BOGO Wines(TM), contact Bill Schneeberger at [phone] and visit the BOGO website at www.bogowines.com

For more information on The Thomas Hartman Foundation, visit www.hartmanfoundation.org

For more information on SCI Research Advancement, visit www.linksforcure.com/scicuremain.htm