BNI Asks 'Isn't Networking Just a Fad?'.UPLAND, Calif. -- Some people thought referral networking was simply fashionable. Just another flash-in-the-pan business "self-help" concept, right? "Wrong!" say the authors of a new book called, Truth or Delusion delusion, false belief based upon a misinterpretation of reality. It is not, like a hallucination, a false sensory perception, or like an illusion, a distorted perception. : Busting Networking's Biggest Myths (Nelson Business, ISBN ISBN abbr. International Standard Book Number ISBN International Standard Book Number ISBN n abbr (= International Standard Book Number) → ISBN m 0785223207). Networking has not only stood the test of time. It has given rise over the past two decades to a global industry devoted to helping you market your business by building the businesses of your fellow networkers. "Referral marketing Referral Marketing is a proven method of advertising. People, typically users of a get-paid website, are encouraged to refer their friends (or indeed anyone) through a personal referral link, which would look something like: www.getpaidsite. arose in the vacuum created by a disappearing sense of community," explains New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Times best-selling author Dr. Ivan Misner Dr. Ivan Misner is the Founder & Chairman of BNI, one of the world’s largest business networking organizations. Dr. Misner’s Ph.D. is from the University of Southern California. . "Small town culture in which we work for and with people we know personally - think Little House on the Prairie - was eventually replaced by the 1980s 'Me Generation.' That left America, and many other countries, with fragmented, impersonal business relationships." As Misner and his co-authors write in Truth or Delusion, "In networking organizations, though we may be lost in a sea of people in our big cities, we form relationships and do business with people who live near us and share a mutual interest in helping our businesses grow. At the same time, our reach is worldwide, giving us vastly more options and resources to tap for any need. It's the best of both worldsCoand referral marketing is the discipline that brings it all together." As Founder & Chairman of BNI BNI Business Network International BNI Business Networking International BNI Bank Negara Indonesia BNI Bechtel National, Inc. BNI British Nursing Index BNI Barrow Neurological Institute (Phoenix, AZ) , Misner's seen referral networking grow into an abiding way of life for tens of thousands of small business owners and professionals worldwide. Fad? No way. Truth or Delusion busts that myth - and many others. Questions? Call Dr. Ivan Misner at 1-909-608-7575. Truth or Delusion is available via Amazon.com at: http://www.amazon.com/Truth-Delusion-Busting-Networkings-Biggest/ dp/0785223207/sr=1-1/qid=1157479785/ref=pd_bbs_1/ 104-3004953-7887169?ie=UTF (Unicode Transformation Format) See Unicode. UTF - UCS transformation format 8&s=books (Due to its length, this URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.) BNI (www.bni.com) is a referral networking organization, with more than 4,400 groups in 33 countries worldwide. BNI's Founder & Chairman, Dr. Ivan Misner is the author of several book's including the NY Times best-seller, Masters of Networking, (www.MastersofNetworking.com) and the recently released Truth or Delusion (www.TruthorDelusion.com). He is also the Senior Partner for the Referral Institute (www.referralinstitute.com), a referral training company with operations around the world. |
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