BNI Asks, "Good Customer Service Attracts Referrals...Right?".UPLAND, Calif. -- A dangerous belief lurks deep in the hearts and minds of many small business owners: If you provide good customer service, people will refer business to you. Sorry, say the authors of a new book called, Truth or Delusion: Busting Networking's Biggest Myths (Nelson Business, ISBN ISBN abbr. International Standard Book Number ISBN International Standard Book Number ISBN n abbr (= International Standard Book Number) → ISBN m 0785223207). No such luck! Good customer service...brace yourself...is simply expected. "People don't refer you because you meet minimum expectations," explains New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Times best-selling author Dr. Ivan Misner Dr. Ivan Misner is the Founder & Chairman of BNI, one of the world’s largest business networking organizations. Dr. Misner’s Ph.D. is from the University of Southern California. . "They refer you because they expect you to do a good job, which enhances their relationship with the person they are referring. If you want people to risk their reputation by referring customers to your business, you'd better be doing something outstanding." Networking - also referred to as word of mouth, or referral marketing - is all about building relationships based on trust and mutual gain. "Your referral source has a strong interest in making sure everyone comes out a winner," adds Misner. "She knows that when the happy customer comes back to you again and again, you're more likely to send business her way when the need arises. The great service you provide to the customer comes back to you in the form of a stronger relationship with your referral partner." The "good customer service" myth is just one of many networking bloopers Misner and his co-authors debunk de·bunk tr.v. de·bunked, de·bunk·ing, de·bunks To expose or ridicule the falseness, sham, or exaggerated claims of: debunk a supposed miracle drug. in Truth or Delusion. The book is available via Amazon.com at: http://www.amazon.com/Truth-Delusion-Busting-Networkings-Biggest/dp/ 0785223207/sr=1-1/qid=1157479785/ref=pd_bbs_1/104-3004953-7887169? ie=UTF (Unicode Transformation Format) See Unicode. UTF - UCS transformation format 8&s=books. (Due to its length, this URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.) Questions? Call Dr. Ivan Misner at BNI BNI Business Network International BNI Business Networking International BNI Bank Negara Indonesia BNI Bechtel National, Inc. BNI British Nursing Index BNI Barrow Neurological Institute (Phoenix, AZ) Headquarters in the USA at 1-909-608-7575 (e-mail: misner@bni.com). BNI (www.bni.com) is a referral networking organization, with more than 4,400 groups in 33 countries worldwide. BNI's Founder & Chairman, Dr. Ivan Misner is the author of several book's including the NY Times best-seller, Masters of Networking, (www.MastersofNetworking.com) and the recently released Truth or Delusion (www.TruthorDelusion.com). He is also the Senior Partner for the Referral Institute (www.referralinstitute.com), a referral training company with operations around the world. |
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