BMW looks ahead to the Dubai International Motor Show.The world's leading premium automotive manufacturer is gearing up for the 2009 Dubai International Motor Show to be held in Dubai between 15th and 20th December with the arrival of a range of new models that highlight its commitment to sustainable mobility. BMW BMW in full Bayerische Motoren Werke AG German automaker. Founded as an aircraft engine manufacturer in 1916, the company assumed the name Bayerische Motoren Werke and became known for its high-speed motorcycles in the 1920s. together with local importer, AGMC AGMC Akron General Medical Center (Ohio) AGMC Atlanta Gay Men's Chorus (Atlanta, Georgia) AGMC Arabian Gulf Mechanical Centre (BWM UAE) AGMC Australian GLBTIQ Multicultural Council , will be showcasing 12 new models including the new BMW Gran Turismo For other uses of "Gran Turismo", see Gran Turismo (disambiguation). Gran Turismo is Italian for Grand Touring or "Grand Tourisme." in reference to the Grand Tour. The GT naming tradition comes from Italy, eg. Alfa Romeo and Ferrari named often their cars as Gran Turismo. , X1, X5M and X6M, X5 10th year anniversary edition, and the BMW 760Li Individual Edition. The highlight of the latest models on show will be the BMW ActiveHybrid 7 and ActiveHybrid X6, which demonstrates BMW's commitment to sustainable mobility. For the BMW Group mobility and sustainability are inseparably linked. BMW has already enjoyed significant success on the path to zero-emissions vehicles, with over 1.5 million vehicles already fitted with Efficient Dynamics technologies that reduce emissions and improve efficiency during phase one of the Efficient Dynamics strategy . BMW is activating phase two of the Efficient Dynamics strategy in the region with the launch of the BMW ActiveHybrid 7 and X6 models which integrate the latest electric and petrol engine technologies to further reduce fuel consumption and emissions. A BMW ActiveHybrid expert from Munich will be present on the BMW stand during the Motor Show to inform attendees about the latest ActiveHybrid advances in the BMW's EfficientDynamics strategy. BMW's efforts continue to be recognised by the wider community, being ranked as the top automotive company in the respected Dow Jones Dow Jones the best known of several U.S. indexes of movements in price on Wall Street. [Am. Hist.: Payton, 202] See : Finance Sustainability Index for the fifth year running. The recently launched Joy marketing campaign will be central to the BMW communications at the Motor Show. Through the theme of "Joy", BMW brand communication will also focus on two main points: BMW's EfficientDynamics strategy and the aesthetic design of all BMW vehicles. The interplay between the concept of "Joy" and these vital elements will support BMW brand communication as it seeks evolve from the existing awareness of, and connection to, 'sheer driving pleasure'. Looking ahead to this year's show Phil Horton, Managing Director of BMW Group Middle East said: "Once every two years the Dubai International Motor Show offers a platform to showcase the latest and best that the automotive industry The automotive industry is the industry involved in the design, development, manufacture, marketing, and sale of motor vehicles. In 2006, more than 69 million motor vehicles, including cars and commercial vehicles were produced worldwide. has to offer. It is a great opportunity for us to showcase the latest models and advances BMW has made in design and sustainable mobility." 2009 Al Bawaba (www.albawaba.com) 2009 Al Bawaba (Albawaba.com) Provided by Syndigate.info an Albawaba.com company |
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