BMW Virtual Sales Center Drives Home Gold Honors from POPAI for Interactive Marketing Savvy.Business & Technology Editors/Automotive Writers WOODCLIFF LAKE Woodcliff Lake may refer to:
BMW BMW in full Bayerische Motoren Werke AG German automaker. Founded as an aircraft engine manufacturer in 1916, the company assumed the name Bayerische Motoren Werke and became known for its high-speed motorcycles in the 1920s. was recently awarded the coveted cov·et v. cov·et·ed, cov·et·ing, cov·ets v.tr. 1. To feel blameworthy desire for (that which is another's). See Synonyms at envy. 2. To wish for longingly. See Synonyms at desire. Gold Outstanding Merchandising Award (OMA (1) See Object Management Architecture. (2) (Open Mobile Alliance Ltd., La Jolla, CA, www.openmobilealliance.org) An organization formed in June of 2002 by the consolidation of the WAP Forum group and the Open Mobile Architecture Initiative. ) from the Point of Purchasing Advertising Institute, one of its highest honors, for its interactive Virtual Sales Center. Designed to build sales and reinforce its brand in dealer showrooms, BMW is deploying its new Web-enabled system, known as BMW Virtual Sales Centers (VSCs), in all 340 dealerships throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Each VSC VSC Vehicle Stability Control VSC Vermont State Colleges (Waterbury, Vermont) VSC Vessel Safety Check (USCG Auxilliary) VSC Vehicle Skid Control VSC Vermont Service Center has an interactive touch screen "dashboard" monitor that allows users access to BMW's Web site and its "build your own BMW" configuration feature. Each VSC shows off the automaker's various models and special benefits such as its iDrive feature-control system through full-screen, full-motion video. Furthermore, the interactive station gives visual demonstrations of features that cannot be shown during the average test-drive experience. "It's impossible to demonstrate how models will perform during bad weather or in an accident during a test drive," said Jim McDowell, vice president, marketing BMW of North America, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control . "The VSC is an excellent sales tool in demonstrating features that are becoming an increasingly important element of consumers' purchasing decisions." The BMW VSC project is a collaborative effort between Netkey, which provided the software and remote management system, and Frank Mayer & Associates, which designed and constructed the enclosures. Omni Tech Corp. provided the computer hardware for the system, and Reality Pictures the multimedia video content. The BMW VSC leverages the complete Netkey enterprise solution set, using Netkey Creator software to integrate the audio, video, Web site and iDrive simulator with the application content. Netkey Manager is used to manage, monitor, update, and track use of the VSC, with system operations and network management handled round-the-clock by the Netkey Help Desk. According to BMW's Consumer Events Manager, Holly Babich, "Our team of collaborators brought innovation to all aspects of creating the Virtual Sales Center, solving a wide range of software and media-related challenges. We feel the benefits will be felt in the dealer showrooms and appreciated by the discriminating consumer of BMW automobiles. We are pleased that the prestigious POPAI POPAI Point-Of-Purchase Advertising International trade group acknowledged this effort." POPAI president & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Dick Blatt commented, "By its win of a Gold Outstanding Merchandising Achievement (OMA) Award, BMW of North America and its partners are to be commended for outstanding innovation and creativity. This compelling form of retail-based brand marketing works for retailers by educating customers; for the brand marketer by communicating key brand attributes; and for the consumer by delivering critical information needed to aide in the purchase process." About Netkey Netkey is the premier provider of software solutions for the emerging customer self-service channel. Netkey clients include Borders, E*Trade, Fidelity Investments, J.C. Penney, Fleet Bank and BMW. The company holds three U.S. patents for its self-service technology. For more information on Netkey, please contact the company at 1-800-443-7924, via e-mail at info@netkey.com, or visit Netkey on the Web at www.netkey.com. BMW Group In America BMW of North America has been present in the United States since 1975. Since then, the BMW Group in the United States has grown to include marketing, sales and financial service organizations for the BMW and MINI brands; a South Carolina South Carolina, state of the SE United States. It is bordered by North Carolina (N), the Atlantic Ocean (SE), and Georgia (SW). Facts and Figures Area, 31,055 sq mi (80,432 sq km). Pop. (2000) 4,012,012, a 15. manufacturing operation; DESIGNWORKS/USA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country. The BMW Group is represented in the U.S. through networks of 340 BMW car, 327 BMW Sports Activity Vehicle, 148 BMW Motorcycle retailers and 53 MINI car dealers. BMW US Holding Corp., the Group's headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey Woodcliff Lake is a borough in Bergen County, New Jersey, United States. As of the United States 2000 Census, the borough population was 5,745. Woodcliff Lake is also the name of the reservoir that lies primarily within the town--a small part of it lies in neighboring . Information about BMW Group products is available to consumers via the Internet at http://www.bmwusa.com http://www.bmwmotorcycles.com and http://www.miniusa.com NOTE TO MEDIA: Screen shots of the award-winning BMW VSC interactive application are available upon request from Cindy Morgan-Olson. |
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