BMW Virtual Sales Center, Powered by Netkey Software, Named to InfoWorld 100.Business Editors/High-Tech Writers BRANFORD, Conn.--(BUSINESS WIRE)--Nov. 20, 2002 Netkey Self-Service Kiosk The self-service kiosk rose with the development of the ATM and adoption by consumers coupled with advanced technologies such as touch-screens. Self-service kiosks are hardware devices that work in combination with self service software, allowing users to perform any number of Solution Ranked One of Top 100 IT Projects for 2002; Netkey Multi-Channel Software Suite Drives Sales for Leading Automaker Netkey, the leading provider of applications and management software for enterprise self-service, today announced that the BMW BMW in full Bayerische Motoren Werke AG German automaker. Founded as an aircraft engine manufacturer in 1916, the company assumed the name Bayerische Motoren Werke and became known for its high-speed motorcycles in the 1920s. Virtual Sales Center kiosk (VSC VSC Vehicle Stability Control VSC Vermont State Colleges (Waterbury, Vermont) VSC Vessel Safety Check (USCG Auxilliary) VSC Vehicle Skid Control VSC Vermont Service Center ), powered by the Netkey software suite, has been named to the InfoWorld 100 list of top IT projects for 2002. The InfoWorld 100 recognizes companies that invest in innovative technology projects that aim to streamline business processes, improve customer service, and make their employees' jobs easier. The BMW VSC, found in all 350 authorized BMW centers in the U.S., helps the automaker build sales, deliver consistent marketing messages, and reinforce the BMW brand at the point of the consumer's purchase decision. More about the InfoWorld 100 can be found on the Web at: http://www.infoworld.com/features/fe2002iw100.html "It is a testament to the vision of BMW that the Virtual Sales Center continues to be recognized as the gold standard for integrated, multi-channel retailing that links online marketing with the in-store experience," said Alex Richardson, chief executive officer of Netkey. "We are proud of the role Netkey has played in making the VSC a valuable tool for increasing sales and enhancing the customer experience for BMW." Richardson added: "It is also significant that a mainstream technology authority such as InfoWorld has identified in-store self-service as being a critical enterprise-level business process on a par with supply chain management (SCM (1) (Software Configuration Management, Source Code Management) See configuration management. (2) See supply chain management. ), customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ), and enterprise resource planning See ERP. (application, business) Enterprise Resource Planning - (ERP) Any software system designed to support and automate the business processes of medium and large businesses. (ERP (Enterprise Resource Planning) An integrated information system that serves all departments within an enterprise. Evolving out of the manufacturing industry, ERP implies the use of packaged software rather than proprietary software written by or for one customer. ). Leading businesses continue to adopt self-service solutions from Netkey as part of their go-to-market strategy as they seek greater returns from their sales and marketing efforts, and look to create sustainable competitive advantage through enhanced customer relationships." The BMW VSC leverages the entire Netkey enterprise software suite, using Netkey Creator software to integrate the audio, video, and Web site content with an iDrive controller simulator, combining complex features and functions with a user-friendly touch screen interface. Netkey Manager hosted software is used to remotely monitor and administer the operational health of the network, and track customer use of the VSC. With the data captured by the Netkey software, BMW is able to generate reports that help the automaker identify popular product features, understand customer preferences and measure the effectiveness of their sales and marketing campaigns. About Netkey Netkey, Inc. is the premier provider of applications and management software for enterprise self-service. Netkey software helps companies grow sales and increase brand loyalty by reducing the cost and complexity of delivering customer-facing services. Clients include BMW, Borders Books and Music, E*Trade, Fidelity Investments Fidelity Investments is a group of privately held companies in the financial services industry. It is made up by two independent but closely cooperating companies, Fidelity Management and Research Corporation (FMR Co. , Fleet Bank and Publix. Netkey holds three U.S. patents for its self-service technology. For more information on Netkey, please contact the company at 1-800-443-7924, via e-mail at info@netkey.com, or visit Netkey on the Web at www.netkey.com. EDITOR'S NOTE Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat. Trained by D. : In the fifth line of the sixth graf, the symbol between "E" and "Trade" is an asterisk (1) See Asterisk PBX. (2) In programming, the asterisk or "star" symbol (*) means multiplication. For example, 10 * 7 means 10 multiplied by 7. The * is also a key on computer keypads for entering expressions using multiplication. . It may not appear in some databases. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion